Activity Essay

Another quality of mine is knowing my crowd. When perusing to state a more seasoned group they most likely wouldn’t like a great deal of boisterous audio effects like a fire engine or a squad car. When perusing to a more youthful group say for instance â€Å"the vehicle went to a shrieking holt† making a sound of a vehicle reaching an unexpected stop would not be terrible at all and It will keep your young audience members engaged. Basic reasoning can be a hard idea to get a handle on the grounds that your fair not letting your pen or pencil stream unreservedly you need to think and break down your answer. One of my qualities in basic believing is to have the option to take notes while perusing so with regards to the inquiries toward the end I can reveal to myself that the appropriate response is in my notes some place so I realize I should discover it. A shortcoming of mine is that I get lethargic and I wont turn around to my notes to really discover the appropriate response I may very well fill in whatever I feel is right. Another of my shortcomings is some of the time I may not peruse the inquiry completely through and in view of that I wont find the specific solution that I need and I wrap up not caring any longer. The creative cycle as I would like to think is the most significant piece of composing without it your paper would presumably have neither rhyme nor reason and have a great deal of mix-ups. Quality of mine in the creative cycle is that I like to design my composing cautiously before simply hopping into a paper. A shortcoming around there is that I despise the modifying and altering part and I know its something that I have to take a shot at in the event that I need to have an extraordinary paper. Another quality is the point at which I compose the paper I attempt to get it precisely how I need it the first run through so the second time through I simply need to include a few words or periods anywhere. Spelling and language everyone’s most loved piece of a paper without it no one could ever comprehend what you were attempting to state. In the event that you leave your paper with a ton of sentence pieces and run-ons no one will try to get anything you have composed. Quality of mine here is I commonly read over a sentence out loud twice to ensure it bodes well and it’s not a sudden spike in demand for. A shortcoming of mine is that I am not a generally excellent speller without word and spell check every one of my instructors would presumably see me like I was insane and its something that I must take a shot at. Another shortcoming is now and again I may overlook a comma or a period or put a period where a question mark ought to go and in the event that you give that paper to a paper or magazine they will hand it directly back to you. Composing has a great deal of parts and the absolute most significant ones are logical information, basic reasoning, perusing and composing; composing procedures; and information on shows. Despite the fact that each one has there own qualities and shortcomings you can generally get your qualities more grounded and your shortcomings more grounded too.

Bless Me Ultima is a novel by Rudolfo Anaya Essay Example For Students

Favor Me Ultima is a novel by Rudolfo Anaya Essay Kids accept what their folks let them know yet as they get more seasoned they begin to scrutinize what used to be undeniable. Favor Me, Ultima is a novel by Rudolfo Anaya about a youthful Chicano kid, Antonio Juan Marez y Luna, who is growing up and seeing the world for how coldblooded it truly is. An insightful old curandera, or confidence healer, Ultima, shows up not long before Tony gets his first look into the universe of men. Ultima gives Tony profound mending all through the book, just as exhortation to keep him in agreement with nature and his soul. The more Tony sees of death in the little town of Guadalupe, New Mexico, the more he addresses the Christian God and turns towards the brilliant carp, an agnostic lord of the stream. Rudolfo Anaya is demonstrating that each man must pick his own religion and predetermination, by delineating the progressions Tony feels after the passings of Lupito, Narciso and Florence. In advance, Tony never scrutinized his confidence however as every individual kicked the bucket Tony dismissed more distant and more remote from Catholicism and in the long run even away from the agnostic religion. Tony scrutinized his fate and viability as a cleric, had questions of the Catholic God and in the end of all that he had ever put stock in, as Anaya shows that one severe religion isn t consistently the correct way or the main way. The initial phase in Tony s otherworldly excursion is the point at which he addresses his family s long-standing faith in the Catholic religion and his own predetermination to follow their fantasies of him turning into a cleric. Tony questions his capacities as a cleric, despite the fact that he isn't one, since his mom dreams for him to turn into a minister. In this manner, he accepts that he ought to have had the option to spare Lupito s soul from meandering the stream, since he will one day be required to. While, A minister could have spared Lupito. (23), Tony feels regretful that he wasn t ready to satisfy his obligation despite the fact that it wasn t his. This shows the predetermination from the start spread out by Catholicism may not be the one that is most appropriate to Tony. By not sparing Lupito or his spirit, the town Tony lives in is not, at this point unadulterated in his eyes. The waterway is the help of the town and once it is recolored then the town will likewise be spoiled with the homicide of Lupito. Tony asks, How might I ever wash away the stain of blood from the sweet waters of my waterway! (23), and in doing so likewise questions why God places such hindrances in the ways of honest individuals. The Catholic God, it appears, is barbarous and not as immaculate as potentially accepted. By growing up and turning into a man, young men witness demonstrations of wrongdoing and submit a couple of acts themselves. Tony has seen sin yet he isn't a man since he has not submitted any wrongdoings or seen enough to truly comprehend the world he is living in. Tony is instructed that, It was just plain wrong to grow up and take care of business. 31), by tuning in to his mom, and understands that one day he would be grown up and lose his blamelessness to turn into a man. In light of this Tony perceives how barbarous God can be by putting young men on earth to grow up and become men. Tony asks whether his predetermination and confidence are the ones he needs to put stock in and starts his excursion towards changing his otherworldly convictions, and the brilliant carp just strengthens these questions that Tony is simply starting to figure it out. The following stage in Tony s profound excursion starts when Tony sees another god and miracles whether this god is any kinder to his kin than God. .u65f6f39567d02374a63307d7a3135b8d , .u65f6f39567d02374a63307d7a3135b8d .postImageUrl , .u65f6f39567d02374a63307d7a3135b8d .focused content zone { min-tallness: 80px; position: relative; } .u65f6f39567d02374a63307d7a3135b8d , .u65f6f39567d02374a63307d7a3135b8d:hover , .u65f6f39567d02374a63307d7a3135b8d:visited , .u65f6f39567d02374a63307d7a3135b8d:active { border:0!important; } .u65f6f39567d02374a63307d7a3135b8d .clearfix:after { content: ; show: table; clear: both; } .u65f6f39567d02374a63307d7a3135b8d { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; mistiness: 1; change: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u65f6f39567d02374a63307d7a3135b8d:active , .u65f6f39567d02374a63307d7a3135b8d:hover { darkness: 1; change: murkiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .u65f6f39567d02374a63307d7a3135b8d .focused content zone { width: 100%; position: relative; } .u65f6f39567d02374a63307d7a3135b8d .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content design: underline; } .u65f6f39567d02374a63307d7a3135b8d .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u65f6f39567d02374a63307d7a3135b8d .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u65f6f39567d02374a63307d7a3135b8d:hover .ctaButton { foundation shading: #34495E!important; } .u65f6f39567d02374a63307 d7a3135b8d .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u65f6f39567d02374a63307d7a3135b8d-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u65f6f39567d02374a63307d7a3135b8d:after { content: ; show: square; clear: both; } READ: Atlanta Exposition By Washington EssayTony accepted that God ought to have pardoned Narciso for his transgressions and not Tenorio in light of the fact that Tony was inclined toward Narciso. God isn't incomplete and when he offers absolution to limited he should likewise offer it to another, yet Tony doesn't care for this. God s reaction was I will†¦if you likewise request that I excuse Tenorio. (173) Tony would t be able to accept that his God would consider excusing a detestable man like Tenorio. Once Narciso kicks the bucket and Tony sees the excellence of the brilliant carp Tony begins to ponder significantly more whether God is truly as acceptable and awesome as Tony has been instructed he seems to be. Tony begins to uncertainty and question the God that before had been certain, demonstrating that possibly what is first accepted isn t in every case right. Tony has †¦doubted the Lord! (174) on the grounds that he begins to feel that possibly the brilliant carp is a superior god. Tony begins to consider the to be carp as another god, and an approach to carry goodness to the individuals by sparkling its light upon the earth. The sun is an image of God in light of the fact that the sun carries life and euphoria to everything and can likewise be unfeeling and unforgiving. When there is another sun, there is another god that will sparkle a light upon the individuals and ideally illuminate them to what they re fouling up, however it will likewise carry with it new brutality s that Tony doesn't predict. With another sun to sparkle its great light upon another earth. (176) comes a closure and a fresh start for Tony to show that everything must reach a conclusion, even convictions. As Tony is shocked by the demise of Narciso he questions whether God exists and in doing so questions whether his convictions of God have ever been legitimized. Tony s last profound advance makes them question whether there truly is a God on the grounds that the religions he knows appear to be founded on divine beings who wear t answer. Tony s confidence is being obliterated by the acknowledgment that the old divine beings and their religions are passing on. God and the brilliant carp are both old divine beings and when they are gone Tony has nothing left to put stock in light of the fact that there will be no god. In Tony s dream, he trusts The old divine beings are dying†¦ (244) in light of the fact that he sees Cico slaughter the brilliant carp, while, all things considered, Cico resembled a minister of the brilliant carp. The demise of the divine beings affirms the possibility that religions travel every which way and subsequently no religion is correct. Likewise, in the event that there is no God in paradise to shoulder Tony s trouble, at that point Tony must bear it himself and he can't live with the idea of what men do. Men, while frail and immaterial, make such a large number of issues that they would t be able to fathom and, as Tony, they need a God to help hold up under the weight. On the off chance that there is †¦ no God in paradise to hold up under my burden†¦ (243) at that point Tony must bear the heaviness of the towns sins on his shoulders. Therefore any religion that would put such weight on one individual would t be able to be the correct religion. Tony once put stock in the forces of God and he at that point discovered that God didn't generally pardon and he could be remorseless and mean. Narciso s passing indicated Tony that God couldn't excuse since then he would need to pardon everybody and Tony couldn't acknowledge that. Subsequent to seeing the brilliant carp Tony had confidence in the carp as a potential god, yet Florence s suffocating in the home of that god broke that ideal vision. The brilliant carp ought to have had the option to spare Florence, yet he didn t, so Tony no longer could have confidence in the brilliant carp as a brilliant illustration of a divine being. The decimation of Tony s confidence in those religions brought about him admitting, Everything I had faith in was crushed. (244). Anaya shows that no religion is impeccable in the devastation of all of Tony s beliefs. There is nothing left that Tony has confidence in so he sees that he should put stock in the enchantment and intensity of Ultima, since it has consistently been consistent with him. .u20184b3f7ada09f01c8b8e721b2cce66 , .u20184b3f7ada09f01c8b8e721b2cce66 .postImageUrl , .u20184b3f7ada09f01c8b8e721b2cce66 .focused content zone { min-stature: 80px; position: relative; } .u20184b3f7ada09f01c8b8e721b2cce66 , .u20184b3f7ada09f01c8b8e721b2cce66:hover , .u20184b3f7ada09f01c8b8e721b2cce66:visited , .u20184b3f7ada09f01c8b8e721b2cce66:active { border:0!important; } .u20184b3f7ada09f01c8b8e721b2cce66 .clearfix:after { content: ; show: table; clear: both; } .u20184b3f7ada09f01c8b8e721b2cce66 { show: square; progress: ba

Just How Absurd is Yayoi Kusama

Just How Absurd is Yayoi Kusama This month, my Instagram and I had the awesome opportunity of seeing the Yayoi Kusama: Infinity Mirrors” exhibit at the Seattle Art Museum. The main feature of the show is you! Kind of. Mirrors plastered in rooms display endless reflections of hanging lanterns, fields of pumpkins, and whoever else happens to be inside. The result is a transportation to a beautiful, otherworldly dimension- and a great photo. Traveling through posts tagged #kusama or #infinitymirrors, floods of teenagers and young adults capture the spectacle with smug, happy faces. At the end of the exhibit, I faced a television screen, and I watched Yayoi Kusama describe her hope for younger artists and the bright future they can create. And suddenly, I knew my fate. I knew before I even saw it in the gift store. I knew before I even knew it existed. I bought her autobiography. Reading through Infinity Net, there is a clear theme among all of Yayoi Kusamas works. Millions of polka-dots painstakingly painted on phallic surfaces, pink balls, pumpkins. A hundred eyes on a canvas. Candles in a room of limitless reflections. Repetition. Accumulation. Infinity. It made me wonder how absurd Kusama truly was. Not nonsensical, but absurd. The existentialist kind. The kind used in Albert Camus’ essay The Myth of Sisyphus, where he states “[t]he absurd is born [when] the human need [for reason] and the unreasonable silence of the world” meet. It describes the universe to a person who understands that life is irrational and void of meaning. Understanding repetition is one of the first signs of absurdity. In his essay, Camus focuses on Sisyphus, a widely considered villain of Ancient Greek mythology who cheats death. As a punishment from the gods, he is forced to roll a rock to the top of a mountain, watch it fall down, and repeat the process for eternity. Camus writes, “According to another tradition… he was disposed to practice the profession of highwayman. I see no contradiction in this.” Existentialism argues that any life a person has- such as the life of a highwayman, for example- is the same as Sisyphus’ punishment. We all are doomed to a routine. We all wake up, eat, drink, work, go to sleep, wake up, eat, work, and so on until we die. The only difference between our lives and the fate of Sisyphus is that Sisyphus doesn’t have hope or purpose. Most other people do. Sisyphus is forced to accept his torture and his life. For facing the truth of the universe at every waking moment, for understanding the absurdity of the world, and for being devoid of hope, he is declared by Camus as the “absurd hero”. And although he is suffering, he is “awake”. Camus concludes, “One must imagine Sisyphus happy.” Kusama’s repetitions also gives her the potential to be an “absurd hero”. I think her Infinity Net paintings show this potential best. Before her rise to prominence, Kusama put virtually every penny [she] had into materials and canvas [and] painted and painted… Over a jet-black surface [she] inscribed to [her] heart’s content a toneless net of tiny white arcs, tens of thousands of them… [She] got up every day before dawn and worked until late at night, stopping only for meals.” Just like Camus interpretation of Sisyphus, Kusama found her work simultaneously joyful and tragic. She “believed that producing the unique art that came from within [herself] was the most important thing [she] could do”, but she was also suffering from “severe neurosis. [She] would cover a canvas with nets, then continue painting them on the table, on the floor, and finally on [her] own body… the nets began to expand to infinity.” In some ways, Kusama fits all the requirements to be the perfect model of absurdity. She consciously performs the same actions over and over. She states in her book that she rejects religion (which existentialists believe “elude[s]” the truth). She is aware that life is an illusion, as seen by her “Love Forever” room that depicts life as a dream-like “kaleidoscope” of blinking lights. But Kusama believes in hope, the eternal, and meaning. She strives to bring love and joy to the future where Camus insists that these are pointless delusions. She is fascinated by the “infinite infinities [that] exist beyond our universe” where Camus believes the universe is limited. She firmly puts her faith in being part of a larger whole where Camus insists there is no unity. As distant as she can be from reality at times, she still has a purpose. “I feel how truly wonderful life is, and I tremble with undying fascination for the world of art, the only place that gives me hope and makes my life worthwhile. No matter how I may suffer for my art, I will have no regrets. This is the way I have lived my life, and it is the way I shall go on living.” Her exhibit will continue at the Seattle Art Museum until September 10, 2017, where it will then move to The Broad in Los Angeles from October until January 2018. Her own museum in Tokyo is also opening in October. If you get the chance to visit her museum or exhibits, make sure to grab her autobiography Infinity Net on the way out! I’ve only scratched the surface of the infinity that is Yayoi Kusama.

Gun Culture And The American Identity - 3571 Words

Gun culture is engrained in the American identity; there are about 300 million guns present in the United States, which is about one gun for every citizen (Birnbaum, 2013). While guns have a strong presence here, there have been an increasing number of violent tragedies in which the assailant used firearms. On April 16, 2007, Seung-Hui Cho shot and killed 32 people on the Virginia Tech campus (Lipka 2008; No Guns Left Behind, 2007). The question quickly became ‘how do we stop guns from coming on to post-secondary campuses?’ to prevent such tragedies. The gun debate has been around for decades, but only after the Virginia Tech Massacre has the focus increased (Lipka, 2008). Colleges and universities quickly placed their focus on the topic of gun control. There is a great deal of confusion among institutions are to what their rights are in developing and implementing firearms policies on campus (Alger, 2008). The Second Amendment of the United States Constitution states, â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Amendment II, 1787), there is not explicitly stated that determines how individual states should handle gun control in higher education. The federal government has left it up to the states to decide and it varies across the country (Alger, 2008). The major of states have developed legislation in response to the recent gun tragedies that focuses on creating a saferShow MoreRelatedThe Death Of The Native American Population1470 Words   |  6 PagesSuicide in the Native American Population of the Northeastern United States While the Native American population encounters many health disparities; of growing concern, is the rates of suicide among these communities. The U.S. National Library of Medicine defines health disparities as â€Å"the variation in rates of disease occurrence and disabilities between socioeconomic and /or geographically defined population groups†. When looking at the Native American population of the northeastern United StatesRead MoreGun Control : The Importance Of Gun Violence And Gun Control835 Words   |  4 PagesArtifice; the chicanery committed everywhere yet perceived by so few. Unfortunately, easily deceived Americans have engendered a reality replete with this phony yet prevalent skill pinpointed in numerous aspects of today’s society. In his book Empire of Illusions, Chris Hedges argues that â€Å"the most essential skill . . . is artifice,† ranging from political theater to consumer culture. In Hedges’ quote, essentiality is best defined as unfortunate but necessary, as artifice causes undesirable effectsRead MoreAfrican American And Post Colonial Criticism1341 Words   |  6 PagesAfrican American and Post-Colonial Criticism The discussion of African American theory must begin with the discussion of the exclusion of African American history and literature in education in order to maintain what Tyson calls â€Å"the cultural hegemony†, which is the prominence and control of white people in America. The reason why they are not included is because, as Tyson says, the inclusion of African American writings and history upsets the racist stereotypes presented about African American peopleRead MoreAn Informative Essay on Gun Control1289 Words   |  5 Pages Due date Informative Essay on Gun Control Introduction The right to possess guns is a fundamental element to American identity. The right to own and operate guns under certain circumstances is in fact guaranteed as part of the United States Constitution. Over the course of American history and particularly in the 21st century, there exists a great debate over the possession of guns of private citizens. Both sides of the debate argue with fervor. There are those that argue fervently forRead MoreHip Hop, By Maya Angelou Essay1432 Words   |  6 PagesMos Def’s â€Å"Hip-Hop† and Maya Angelou’s â€Å"Africa†: Identities That Have Been Exploited Many people find identity in their culture, art and literature. Both in Maya Angelou’s â€Å"Africa† and Mos Def’s â€Å"Hip-Hop† both have themes of identity and exploitation. Both show that the black experience in the Americas and mostly all over the world is based on being the one’s who are exploited. Both poems have to do with one’s identity or autonomy being stolen from them. They do differ when it comes to theRead MoreThe Issue of Guns and Gun Control in America1146 Words   |  5 PagesIn America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, to hunt for food and to engage in sporting activities. The issue of Guns and gun control takes on a proportion of extreme magnitude. Weighing the rights and liberties of the individual against the welfare and safety of the public has always been a precar ious balancing act. In the United States, gun control is one ofRead MoreGun Control versus Gun Rights Essay1445 Words   |  6 PagesIntroduction In America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, hunt for food and engage in sporting activities. The issue of Guns and gun control is complex. Weighing the rights and liberties of the individual against the welfare and safety of the public has always been a precarious balancing act. In the United States, gun control is one of these tumultuous issuesRead MoreThe Right to Bear Arms1196 Words   |  5 PagesIn the United States the right to own a gun is enshrined by the Second Amendment to the U.S. Constitution. The text of the Second Amendment reads: â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Adams, 2004). The founding fathers borrowed this idea from Niccolo Machiavelli, the Italian thinker. He wrote about the weapons nece ssary for freedom to defend themselves, to hunt, and to protect the stateRead MoreThe Freedom Of Speech Across The Globe1266 Words   |  6 PagesLebanon, opening the Malala Fund’s â€Å"Malala Yousafzai All-Girls School† near the Syrian border, which will provide quality secondary education to more than 200 Syrian girls living in informal camps and out of school in the Bekaa Valley region.† As Americans, we sometimes take the numerous amount of rights we have for granted. Unknowingly, it can be difficult to understand how important freedom is to our country. When it comes to important topics, it can feel that others are being repetitive. This isRead MoreCauses Of School Shootings1131 Words   |  5 Pagesstrike into the heart of every American. From Columbine to Virginia Tech to Sandy Hook, the thought of innocent young students being mercilessly mowed down wrenches one’s heart. Yet these events continue to happen, and in ever increasing numbers. What c ould possibly drive a person to commit such a horrifying act? That single question has created a fierce debate over the causes of school shootings and what should be done to prevent them. Experts and pundits have discussed gun control, mental illness, bullying

Analysis Of `` Lorraine Hansberry `` And Langston Hughes ...

Awareness, paying attention, and being conscious of one s thoughts are some of the few things that can improve how people live and think. If more people start to become more aware of others thoughts and feelings, then it will affect those other people and oneself in positive ways. A few writers who discuss this topic are David Wallace, Lorraine Hansberry, and Langston Hughes. In his commencement speech, Commencement Speech, Kenyon College, David Wallace explains the importance of getting a degree and that education should teach others how to think. Moreover, Lorraine Hansberry s story, Raisin in the Sun, is about a poor African-American family that try to move into a different neighborhood and break free from poverty. Also, Langston Hughes poem, Theme for English B, is about a black student who explains to his professor what is true for black or white people and that everyone is the same. Beneatha from Raisin in the Sun and the black student from Theme for English B would agree wit h David Wallace s ideas in his commencement speech. On the other hand, Walter from Raisin in the Sun would disagree with Wallace. Within David Wallace s speech, Commencement Speech, Kenyon College, he discusses that the most important thing about receiving a degree and getting an education, is learning how to think. Furthermore, he continues to explain that people need to change the way they think and take more control over how they think because everyone thinks in a self-centered way.Show MoreRelatedAnalysis Of The Poem Harlem 1303 Words   |  6 PagesJames Mercer Langston Hughes was an American poet; a Joplin, Missouri native and an active, versatile writer, earning acclaim as a poet, novelist, playwright and columnist. He was one of the first poets to explore an innovative sing-songy, stylized delivery called jazz poetry. As an African-American, his point of view, collectively synergized with this then-new literary art, catapulted his writings between the 1930s - 1960s. He is often credited as the leader of the Harlem Renaissance, and â€Å"famouslyRead MoreComparison of Oedipus Rex and a Raisin in the Sun Essay1874 Words   |  8 Pagesthe world. Oedipus Rex (King Oedipus) brings out the worst fate any society can think of, as it deals with the societal taboo of incest. So deep is the taboo, that a mental condition in psychology has been named as the â€Å"Oedipus Rex Complex†! Analysis of the work. Oedipus Rex is an Athenian tragedy that was first performed 429 BCE. I have found pride and integrity in this play. Oedipus the king thought highly about himself and in his pride, thought himself above everyone. And said to the peopleRead MoreAmerican Dream in a Raisin in the Sun4319 Words   |  18 Pagesher for 2. One’s Own Conception on Identity The poem â€Å"Harlem† captures the tension between the need for black expression and the impossibility of that expression because of American society’s oppression of its black population. In the poem, Hughes asks whether a â€Å"dream deferred† withers up â€Å"like a raisin in the sun.† His lines confront the racist, dehumanizing attitude prevalent in American society before the civil rights movement of the 1960s that black desires and ambitions were, at bestRead MoreThe Discourse Community Of The English Subject2328 Words   |  10 Pagesdiscourse community of English some of these people include author and playwright William Shakespeare, author Mark Twain, author and poet Jane Austen , and a slew of famous African-American authors some including Toni Morrison, Alice Walker, Lorraine Hansberry, and poet Maya Angelou. African American Literature: Urban Fiction The aspect of the English discourse community I will be focusing on in my report is Urban Fiction. Urban fiction is a subgenre of the genre of African-American literatureRead MoreBlack Lesbian And Gay Families7002 Words   |  29 Pagescontributing to social justice and to the overall development and visibility of Black culture. Historical contributions of icons of Black civil rights and culture who were also lesbian, gay or bisexual such as Audre Lorde, Bayard Rustin, Langston Hughes, Lorraine Hansberry, Alvin Ailey, James Baldwin, Josephine Baker and others are well documented and continue to have a defining impact on Black scholarship, education, culture and the arts. More contemporary social justice leadership by formal Black

Social Facts Free Essays

string(64) " one example of this, where social facts ought to be different\." A. Social Facts Durkheim defined social facts as things external to, and coercive of, the actor. These are created from collective forces and do not emanate from the individual (Hadden, p. We will write a custom essay sample on Social Facts or any similar topic only for you Order Now 104). While they may not seem to be observable, social facts are things, and â€Å"are to be studied empirically, not philosophically† (Ritzer, p. 78). They cannot be deduced from pure reason or thought, but require a study of history and society in order to observe their effects and understand the nature of these social facts. In The Rules of Sociological Method, Durkheim begins by noting features such as the following (quote 3): Social Facts. When I fulfil my obligations as brother, husband, or citizen, when I execute my contracts, I perform duties which are defined, externally to myself and my acts, in law and in custom. Even if they conform to my own sentiments and I feel their reality subjectively, such reality is still objective, for I did not create them; I merely inherited them through my education. (Rules, p. 1). As examples of social facts, Durkheim cites religious beliefs, currency used to undertake transactions, and factors such as â€Å"the practices followed in my profession† (Rules, p. 2). These types of conduct or thought are not only external to the individual but are, moreover, endowed with coercive power, by virtue of which they impose themselves upon him, independent of his individual will. (Rules, p. 2). While obligations, values, attitudes, and beliefs may appear to be individual, Durkheim argues that these social facts exist at the level of society as a whole, arising from social relationships and human association. They exist as a result of social interactions and historical developments over long periods of time, and come from â€Å"varying collective representations and diverse forms of social organization† (Hadden, p. 04). As individuals who are born and raised in a society, these social facts are learned (through socialization) and generally accepted, but the individual has nothing to do with establishing these. While society is composed of individuals, society is not just the sum of individuals, and these facts exist at the level of society, not at the individual level. As such, these social facts do exist, they are the social reality of society, a reality that constitutes the proper study of sociology (Cuff et al. , p. 33). The study of social facts is the â€Å"distinct object or subject matter of sociology† (Hadden, p. 105). Durkheim istinguishes social facts from psychological, biological, or economic facts by noting that these are social and rooted in group sentiments and values. At the same time, he distinguishes the study of social facts from philosophy by noting that the real effects of social facts are â€Å"manifested in external indicators of sentiments such as religious doctrines, laws, moral codes† (Hadden, p. 105) and these effects can be observed and studied by the sociologist. The study of social facts is thus a large part of the study of sociology. In order to do this, the sociologist must â€Å"rid themselves of preconceptions† (Hadden, p. 07) and undertake objective study which can â₠¬Å"focus on objective, external indicators such as religious doctrines or laws† (Hadden, p. 107). Each social fact is real, something that is constraining on the individual and external to the actor. The social fact is not just in the mind of the individual – that is, these facts are more than psychological facts. That these exist in society as a whole, over time, and sometimes across societies, provides some proof of this. At the same time they are in the minds of individuals so they are also mental states. Ritzer notes that social facts can be considered to be mental phenomena that are external to and coercive of psychological facts, such as human instincts. The individual mental state could be considered to intervene between social fact and action (Ritzer, p. 105). Durkheim may not have provided a sufficient analysis of the assumptions underlying, or the characteristics of, these mental states. For Durkheim the study of sociology should be the study of social facts, attempting to find the causes of social facts and the functions of these social facts. Social facts regulate human social action and act as constraints over individual behaviour and action. They may be enforced with law, with clearly defined penalties associated with violation of the sentiments and values of the group. Sanctions may be associated with social facts, for example as in religion, where resistance may result in disapproval from others or from spiritual leaders. Individuals may be unaware of social facts and generally accept them. In this case, individuals may accept the values and codes of society and accept them as their own. Two types of social facts are material and non-material social facts. Material social facts are features of society such as social structures and institutions. These could be the system of law, the economy, church and many aspects of religion, the state, and educational institutions and structures. They could also include features such as channels of communication, urban structures, and population distribution. While these are important for understanding the structures and form of interaction in any society, it is nonmaterial social facts that constitute the main subject of study of sociology. Nonmaterial social facts are social facts which do not have a material reality. They consist of features such as norms, values, and systems of morality. Some contemporary examples are the norm of the one to three child family, the positive values associated with family structures, and the negative associations connected to aggression and anger. In Durkheim’s terminology, some of these nonmaterial social facts are morality, collective consciousness, and social currents. An example of the latter is Durkheim’s analysis of suicide. Social facts can also be divided into normal and pathological social facts (Hadden, pp. 08-9). Normal social facts are the most widely distributed and useful social facts, assisting in the maintenance of society and social life. Pathological social facts are those that we might associate with social problems and ills of various types. Suicide is one example of this, where social facts ought to be different. You read "Social Facts" in category "Es say examples" For Durkheim, the much greater frequency of the normal is proof of the superiority of the normal. Durkheim later modified the notion of a single collective consciousness, and adopted the view that there were collective representations as part of specific states of substrata of the collective. That is, there may be different norms and values for different groups within society. These collective representations are also social facts because they are in the consciousness of some collective and are not reducible to individual consciousnesses (Ritzer, p. 87). The social structures, institutions, norms and values that have become part of the study of sociology can be derived from Durkheim’s approach, and today there is little difficulty distinguishing sociology from psychology. B. Suicide After Durkheim wrote The Rules of Sociological Method, he tackled the subject of suicide as an example of how a sociologist can study a subject that seems extremely personal, with no social aspect to it – even being anti-social. It could be argued that suicide is such a personal act that it involves only personal psychology and purely individual thought processes. Durkheim’s aim was not to explain or predict an individual tendency to suicide, but to explain one type of nonmaterial social facts, social currents. Social currents are characteristics of society, but may not have the permanence and stability that some parts of collective consciousness or collective representation have. They may be associated with movements such as â€Å"enthusiasm, indignation, and pity. † (Ritzer, p. 87). Hadden notes that Durkheim wished to show that sociological factors were â€Å"capable of explaining much about such anti-social phenomena† (Hadden, p. 109). In the case of suicide, these social currents are expressed as suicide rates, rates that differ among societies, and among different groups in society. These rates show regularities over time, with changes in the rates often occurring at similar times in different societies. Thus these rates can be said to be social facts (or at least the statistical representation of social facts) in the sense that they are not just personal, but are societal characteristics. This can be seen in the following quote (quote 12): Suicide Rates as Social Facts. At each moment of its history, therefore, each society has a definite aptitude for suicide. The relative intensity of this aptitude is measured by taking the proportion between the total number of voluntary deaths and the population of every age and sex. We will call this numerical datum the rate of mortality through suicide, characteristic of the society under consideration. †¦ The suicide-rate is therefore a factual order, unified and definite, as is shown by both its permanence and its variability. For this permanence would be inexplicable if it were not the result of a group of distinct characteristics, solidary with one another, and simultaneously effective in spite of different attendant circumstances; and this variability proves the concrete and individual quality of these same characteristics, since they vary with the individual character of society itself. In short, these statistical data express the suicidal tendency with which each society is collectively afflicted. †¦ Each society is predisposed to contribute a definite quota of voluntary deaths. This predisposition may therefore be the subject of a special study belonging to sociology. (Suicide, pp. 48, 51). Durkheim takes up the analysis of suicide in a very quantitative and statistical manner. While he did not have available to him very precise or complete data or sophisticated statistical techniques, his method is exemplary in showing how to test hypotheses, reject incorrect explanations for suicide, sort through a great variety of ossible explanations, and attempt to control for extraneous factors. Some of the factors that others had used to explain suicide were heredity, climate, race, individual psychopathic states (mental illness), and imitation. As an example of Durkheim’s method, consider how he analyzes cosmic factors, such as weather or season. Durkheim (Suic ide, p. 107) notes that in all countries suicide is greater in the summer months, that no country is an exception to this, and that the proportion of suicides in the six warmer months to the six colder months is very similar in each country. Durkheim notes that this has led some commentators to say the â€Å"heat increases the excitability of the nervous system† (Suicide, p. 108). But suicide may result from depression as much as from over-excitement, and heat cannot possibly act the same way on both causes. Further, a closer analysis by Durkheim considers temperature variations and shows that while suicides increase in number as temperature increases, suicides reach a peak before the temperature does. In addition, if temperature is a cause of suicide, warm countries might be expected to have more suicides than cold countries, but the opposite tends to be the case. A related explanation that Durkheim considers is that great changes in temperature are associated with suicide, but again he finds that there is no correlation between suicide rates and the fact of temperature change. Rather, the causes must be in some factor that has continuity over time. He then notes that the rates are more closely connected to the length of day, with suicides increasing as the days grow longer, and decreasing in number as the length of day declines. But it is not the sun itself which is the cause, because at noontime there are fewer suicides than at other times of the day. What Durkheim finds is that the factors associated with higher numbers of suicides must be those that relate to â€Å"the time when social life is at its height† (Suicide, p. 119). The time of day, the day of week, the season of the year, and so on, are not in themselves the reason for the changes in the number of suicides. Rather, the times when social life and interaction among people are greater, are also those associated with increased suicide. Durkheim concludes this section by saying (quote 13): Four Types of Suicide The manner in which social integration and regulation work can be better seen by examining the four fold classification of suicides that Durkheim developed. Durkheim ends his discussion of the organic-psychic and physical environmental factors by concluding that they cannot explain â€Å"each social group[s] †¦ specific tendency to suicide. † (Suicide, p. 145). By eliminating other explanations, Durkheim claims that these tendencies must depend on social causes and must be collective phenomena. The key to each type is a social factor, with the degrees of integration and regulation into society being either too high or too low. (The following discussion is drawn from Ritzer, pp. 90 ff. ). 1. Egoistic Suicide. This is the type of suicide that occurs where the degree of social integration is low, and there is a sense of meaningless among individuals. In traditional societies, with mechanical solidarity, this is not likely to be the cause of suicide. There the strong collective consciousness gives people a broad sense of meaning to their lives. Within modern society, the weaker collective consciousness means that people may not see the same meaning in their lives, and unrestrained pursuit of individual interests may lead to strong dissatisfaction. One of the results of this can be suicide. Individuals who are strongly integrated into a family structure, a religious group, or some other type of integrative group are less likely to encounter these problems, and that explains the lower suicide rates among them. The factors leading to egoistic suicide can be social currents such as depression and disillusionment. For Durkheim, these are social forces or social facts, even though it is the depressed or melancholy individual who takes his or her life voluntarily. â€Å"Actors are never free of the force of the collectivity: ‘However individualized a man may be, there is always something collective remaining – the very depression and melancholy resulting from this same exaggerated individualism. ‘† Also, on p. 214 of Suicide, Durkheim says â€Å"Thence are formed currents of depression and disillusionment emanating from no particular individual but expressing society’s state of disillusionment. Durkheim notes that â€Å"the bond attaching man to life relaxes because that attaching him to society is itself slack. †¦ The individual yields to the slightest shock of circumstance because the state of society has made him a ready prey to suicide. † (Suicide, pp. 214-215). 2. Altruistic Suicide. This is the type of suicide that occurs when integration is to o great, the collective consciousness too strong, and the â€Å"individual is forced into committing suicide. † (Ritzer, p. 91). Integration may not be the direct cause of suicide here, but the social currents that go along with this very high degree of integration can lead to this. The followers of Jim Jones of the People’s Temple or the members of the Solar Temple are an example of this, as are ritual suicides in Japan. Ritzer notes that some may â€Å"feel it is their duty† to commit suicide. (p. 91). Examples in primitive society cited by Durkheim are suicides of those who are old and sick, suicides of women following the death of their husband, and suicides of followers after the death of a chief. According to Durkheim this type of suicide may actually â€Å"springs from hope, for it depends on the belief in beautiful perspectives beyond this life. † 3. Anomic Suicide. Anomie or anomy come from the Greek meaning lawlessness. Nomos means usage, custom, or law and nemein means to distribute. Anomy thus is social instability resulting from breakdown of standards and values. (Webster’s Dictionary). This is a type of suicide related to too low a degree of regulation, or external constraint on people. As with the anomic division of labour, this can occur when the normal form of the division of labour is disrupted, and â€Å"the collectivity is temporarily incapable of exercising its authority over individuals. † (Ritzer, p. 92). This can occur either during periods associated with economic depression (stock market crash of the 1930s) or over-rapid economic expansion. New situations with few norms, the regulative effect of structures is weakened, and the individual may feel rootless. In this situation, an individual may be subject to anomic social currents. People that are freed from constraints become â€Å"slaves to their passions, and as a result, according to Durkheim’s view, commit a wide range of destructive acts, including killing themselves in greater numbers than they ordinarily would. † (Ritzer, p. , 92). In addition to economic anomie, Durkheim also spends time examining domestic anomie. For example, suicides of family members may occur after the death of a husband or wife. 4. Fatalistic Suicide. When regulation is too strong, Durkheim considers the possibility that â€Å"persons with futures pitilessly blocked and passions v iolently choked by oppressive discipline† may see no way out. The individual sees no possible manner in which their lives can be improved, and when in a state of melancholy, may be subject to social currents of fatalistic suicide. Summary. Durkheim’s analysis of suicide shows the manner n which the social as opposed to the psychological and biological can be emphasized, and how it results in some useful ways of analyzing the actions of individuals. Suicide rates as expressions of social currents are social facts that affect societies and individuals within those societies. The study of psychology is still useful in attempting to determine individua l motives and the manner in which the specific circumstances can lead to an individual deciding to voluntarily end their life. But an analysis of these circumstances should be set within the context of the social currents to which that individual is subject. The method of analysis of Durkheim should prove useful even today. In terms of suicide, the social causes are now well recognized, and any analysis of suicide would have to include these. Some combination of egoistic, anomic, and fatalistic types of suicide may help explain and understand this phenomenon. More generally, the method of Suicide is exemplary in providing researchers with a means of understanding the social factors that are associated with particular phenomena. Durkheim examines patterns on the data in an attempt to determine how social factors can play a role in explaining these phenomena. This might be applied to sociobiological arguments today. The trends themselves are not the cause, but indicative of a cause, a social explanation has to be found. C. Conclusions about Durkheim 1. Contributions a. Social Facts and Social Aspects. These are real things that do affect people. He had a strong structural view of society, and the manner in which each of us is influenced by these social facts and how we must fit into these. Durkheim attempted to see a role for the social as distinguished from the economic, psychological and biological. This can be seen in his view of the social influences on suicide rates, where he takes a wide variety of factors and considers their influence on the tendency or aptitude for suicide. The effect of each of these factors is not a simple connection between the factor and the tendency to suicide, but must be mediated by social factors. In particular, the social factors that he identified were the degree of integration and the degree of regulation. For modern theories of sociobiology, and the influence of genetics, Durkheim’s approach could prove a useful counter. References Cuff, E. C. , W. W. Sharrock and D. W. Francis, Perspectives in Sociology, third edition, London, Routledge, 1992. HM66 P36 1984 Durkheim, Emile, The Division of Labor in Society, New York, The Free Press, 1933. Referred to in notes as Division. HD 51 D98 Durkheim, Emile, The Rules of Sociological Method, New York, The Free Press, 1938. Referred to in notes as Rules. HM 24 D962 Durkheim, Emile, Suicide: A Study in Sociology, New York, The Free Press, 1951. Referred to in notes as Suicide. HV 6545 D812 Giddens, Anthony, Capitalism and Modern Social Theory: An Analysis of the Writings of Marx, Durkheim and Max Weber, Cambridge, Cambridge University Press, 1971. HM19 G53. Ritzer, George, Sociological Theory, third edition, New York, McGraw-Hill, 1992. HM24 R4938. Social Explanation. If voluntary deaths increase from January to July, it is not because heat disturbs the organism, but because social life is more intense. To be sure, this greater intensity derives from the greater ease of development of social life in the Summer than in the Winter, owing to the sun’s position †¦ , the state of the atmosphere, etc. But the physical environment does not stimulate it directly; above all, it has no effect on the progression of suicide. The latter depends on social conditions. Suicide, pp. 121-122). While this is not a proof or determination of what causes suicide yet, Durkheim notes that the causes must relate to collective life and must be such that these time factors can be incorporated into an explanation. But the explanation must be social in nature, and cannot be simply related to natural factors, these natural factors must work soc ially, and affect some social aspects which are related to suicide. Note that Durkheim ‘s method here is very empirical, and he searches through various sorts of data and evidence to find factors associated with suicide. But the explanation is not simply a relation between these data and suicides. Rather he is searching for social causes or conditions that are expressed through these. That is, he uses data to discover patterns, but the patterns themselves are not the cause of the phenomenon. Rather the cause is social, and the observed, empirical patterns constitute a means of finding underlying causes. Another factor that Durkheim considers is religion. While he does find that religion is associated with suicide, in the sense that Protestant countries and regions have higher suicide rates than do Catholic ones, religious doctrines are not an important factor in explaining these differences. That is, suicide is condemned more or less equally in each religion, and doctrinal statements concerning suicide are all negative. If there is a difference between the two religions with respect to suicide rates, it must be in some aspect of social organization that differs between the two churches. But if this is the factor related to suicide, then it is the social organization that is the cause of the difference, not religion in itself. Giddens notes (p. 83) that Durkheim finds further proof of this in other factors related to social organization, that is, family structure. Where there is more integration in family structure, the suicides are lesser in number. Durkheim argues that the most important aspects of social organization and collective life for explaining differences in suicide rates are the degree of integration into and regulation by society. For Durkheim, integration is the â€Å"degree to which collective sentiments are shared† and regulation refers to â€Å"the degree of external constraint on people. (Ritzer, p. 90). Catholicism is a more highly integrated religion than Protestantism, and it is in this that the difference in suicide rates is expressed. That is, it is not the religious doctrines themselves but the different social organization of the two religions. As Giddens notes (p. 83), degree of integration of family structure is related in the same way to suicides. Those in larger familie s are less likely to commit suicide, whereas those in smaller families, or single, are more likely. Over time, various social factors also make their influence felt. Durkheim notes that there was a decline in the number of suicides in all the European countries in 1848, a year of revolution and political change throughout Europe. Times of political crisis, war, and economic change are also associated with changes in the rate of suicide. Each of these great social movements could be considered to be examples of social currents that have widespread impact within and across societies. Ritzer (p. 89) notes that Durkheim was making two arguments. First, he argued that different collectivities have different collective consciousness or collective representation. These produce different social currents, and these lead to different suicide rates. By studying different groups and societies, some of these currents can be analyzed, and the effect of these on suicide can be determined. Second, changes in the collective consciousness lead to changes in social currents. These are then associated with changes in suicide rates (quote 14): Sociological Explanation. The conclusion from all these facts is that the social suicide-rate can be explained only sociologically. At any given moment the moral constitution of society established the contingent of voluntary deaths. There is, therefore, for each people a collective force of a definite amount of energy, impelling men to self-destruction. The victim’s acts which at first seem to express only his personal temperament are really the supplement and prolongation of a social condition which they express externally. †¦ Each social group really has a collective inclination for the act, quite its own, and the source of all individual inclination, rather than the result. It is made up of the currents of egoism, altruism or anomy running through the society under consideration with the tendencies to languorous melancholy, active renunciation or exasperated weariness derivative from these currents. These tendencies of the whole social body, by affecting individuals, cause them to commit suicide. The private experiences usually thought to be the proximate causes of suicide have only the influence borrowed from the victim’s moral predisposition, itself and echo of the moral state of society. (Suicide, pp. 299-300). How to cite Social Facts, Essay examples

Dynamic Role Of State And Nonstarter Actors -Myassignmenthelp.Com

Question: Discuss About The Dynamic Role Of State And Nonstarter Actors? Answer: Introduction: Financial crisis is one of the economic phenomenons that seem to occur in a cyclical process. With ever-increasing connectivity among the different economies, effect of the financial crisis now a days have far reaching effect more or less on every economies. It not only affects the epicentre of the economy, moreover spreads like an epidemic throughout the various other economies leading them towards a dwindling situation (Bntrix, Lane and Shambaugh 2015). Among many economic crises, Global Financial Crisis (GFC) of 2008 is a remarkable one, owing to its magnitude, range and effects. It not only crippled the economy of the United States (US) moreover, affected almost 8 countries from European Union (EU) along with Mexico, Egypt, South Africa, Japan, Australia, New Zealand and several other countries worldwide (Dijkstra, Garcilazo and McCann 2015). GFC is acknowledged as the second largest global economic crisis next to Great Depression of 1929 due to its magnitude and far reaching eff ect. This essay is going to analyze the effect of GFC on the various countries and trace out the reason for its occurrence. Besides this, it will try to find out the whether there is any possibility to occur GFC again or not. To conclude, the essay will analyze various reforms taken by the government to control the GFC and proposed reform to make the world economy better. Possible causes of Global Financial Crisis: GFC is one of the largest economic disasters that shook the whole world gradually. Since 2006, there were various signs that entailed the US economy regarding the occurrence of this financial disaster; however, government authorities deliberately overlooked them (Claessens, and Kodres 2014). Once the effect of recession started to phase out, there were various studies regarding the possible caused of GFC. Most of them have similarities to some extent; however, each research came up with different theories regarding the possible reason of GFC. According to the Harvie and Van (2016) one of the main reasons for the global financial outbreak was real estate bubble of the US economy that deliberately brought in the subprime mortgage crisis into the economy since 2006. Back in 2004, Federal Reserve enhanced the Fed Funds Rate and it effectively decreased the housing prices. This reduction in prices of the houses made it affordable to the US citizens and the demand started to rose gradually, which ultimately forced the price of the affordable houses to go up. Community Reinvestment Act aided the realtors to enhance the supply of the house and grabbing the opportunity, lenders started to provide loans at 100% or more than the real value of the new houses. Besides this, banks of US found that it is more beneficial to sell derivatives than providing loans. Capturing the opportunity of unregulated derivative market, US banks sold derivative in a large amount overlooking a major concern; if the derivative business needs to be continu ed, then the banks required continued flow of mortgages (Kapan, and Minoiu 2013). Once the prices of the houses started to fall, supply suppressed the demand, which trapped the owners into the cobweb of mortgage and the flow of newer mortgages started to reduce. In order to check this, banks reduced their lending standards; however, the breaking down of the mortgage framework already has been started. Once the boom in the mortgage sector ended back in 2006, cost of the derivatives started to decrease. Everyone now wanted to cash their securities; however, banks did not have that much cash during that time leading to a chaos in the economy. According to the researches of Treeck (2014), income disparity among the US citizens is one of the main reasons that lead the economy towards this vicious cycle. With rise in Fed Rate, houses become cheap, however, excessive demand lead to higher price. One the other hand realtors provided loans to the house buyers at a higher rate and invested all the money into derivatives that become plumped, once the economy started to cripple. Income disparity lead to discrimination among the citizens and it constrained the US citizens to afford the house at higher price. Claessens and Kodres (2014) argued that, main reason for GFC is Gramm-Rudman Act, which allowed the banks to engage themselves into trading. Post the Gramm-Rudman Act, banks started to sell their profitable derivatives to the investors and the greed for more profit started to increase. Overlooking various important parameters bank relied upon the Mortgage Backed Securities to safeguard their derivatives. However, once the economy started to break down it did not came to any help, rather it lead to too many of toxic assets in the banking framework. As the rumours of economic system breakdown started, stock market also started to cripple. The Repercussion effect of the fraud activities of the mortgage agencies of US and the banks lead US into a largest financial crisis and the financial disaster has been spread to various economic systems worldwide. According to the researcher of this essay, besides the above-mentioned factors, Commodity Futures Modernization Act is another reason that allowed the GFC. It allowed credit default swaps that overruled the state laws regarding gambling. It allowed the banks to trade in energy derivatives that aided to the growth of subprime crisis. Examples of effect of Global Financial Crisis: Subprime mortgage crisis is one of the largest effect that brought in GFC, which not only affected the US economy, moreover hit hard several other economies over the world. Subprime mortgage being a mortgage backed security, collateral, which essentially need to be home loan. This derivate introduced an insatiable demand in the market for mortgage leading the derivatives impossible to price. Besides this, Credit Default Swaps can be treated as another example of effect of GFC that lead the US banks resold the mortgages in tranches. Moreover, Libor rate also rose up and intra-banking lending stopped that lead the bankers to panic and absorb the respective losses due to lack of money to support the Credit Swap. Impact of Global Financial Crisis in Australian economy: Australian economy is connected with US economy well. US economy depends upon on the Australias mineral resources largely and thus, the financial crisis of US has affected the country too. Signs of distress started arise, when two US financial companies, who deal in the Australian market, displayed serious problems with their holdings of Mortgage Backed Securities (Reinhart and Rogoff 2009). As the result, Australian banks refused to provide loans to the US banks. Besides this, export gradually reduces to some extent and it increased the interest rate in the Australian market. However, according to the assessment of the Australian Bureau of Statistics the financial crisis did not affect the Australian economy largely owing to its strong domestic economy that efficiently absorbed the shock in the market. However, according to the Reserve Bank of Australia, Australian stock market faced largest ever reduction in the equities during the period of GFC. During November, it reduced almost 54 percent, which is the highest reduction in the chart of Australian equities and it recovered sharply during the January to march of 2008. However, if compared with the equity market of other countries, then the reduction is the lowest among all and it portrays that Australian economy is potent enough to absorb any external financial shock. During 2008 to 2009, share prices of Australia dropped by 3% and there were high volatility in the market (Ravenhill 2017). Though there was a reduction, in cash rate during 2008 to 2009, overall interest rate was high at that time and bond pricing of the Australian banks has been reduced substantially. Considering this, it can be stated that Australian market is more resilient compared to the other economies that deal with the US. Chances of Global Financial Crisis repetition: GFC had taken place back in 2008 in the US economy, which affected almost every economy more or less, that are attached with the US through trading. According to the economic cycle, as shown in the figure 1, Global financial crisis returns after 7 year once an economy survives through recession and reaches to peak, suppressing the recovery stage (Xu and Couch 2017). Considering this, if US economy can be contested, then it will be found that the economy has gone through recession back in 2008 and now it is under the recovery stage. It is expected that economy will reach to peak by 2020 and later that, according to the economic cycle theory, GFC can arise again (Rey 2015). US Federal Reserve Chairman Janet Yellen has recently said that there will be no more GFC ever again with strong governmental holdings on the market and economic reform plans. However, according to Richard Sylla, there is 70% to 80% chance that GFC will repeat in coming years again. Main reasons for his statements are as follow (Rousseau and Wachtel 2017): Interest rate is still lower that influence the prospect buyers to take loans for new houses. High yield rate in free market is at an alarming rate. With 8% yield rate, US possess the highest yield rate. It portrays that government is manipulating the economy and transferring almost 2.4 USD every year from the US savers to borrowers. Taxation rate is much higher than the natural rate, same as the taxation rate of 2008. According to the thought of the researcher of this essay, scope of occurrence of GFC is considerably low. Though private debt bubble is attractive to the investors; however, they need to abstain them from the trap again. Debt to GDP ratio of US is considerably lower than the other developed nations like UK, China, Australia, Korea and Belgium that aids the economy to sustain in long run (Minsky 2015). However, it can be seen that private debt rate of the country is growing higher, which is an alarming situation. Reforms to control Global Financial Crisis: Back in 2006, alarm bell has already been raised regarding the incoming of GFC in the economy; however, negligence of the US Federal Reserve and greed of the US banks, mortgage firms lead the economy towards the financial crisis (Corbo, De Melo and Tybout 2015). Term Auction Facility from the Federal Reserve back in 2007, in order to pumping in liquidity in the US monetary market in order to raise the growth has made the final blow. To control the deteriorating situation, the US government has introduced various packages. One of the main bailout packages was of US$700 billion that was aimed to safeguard the US banks from bankrupted. Besides this, Economic Stimulus Package was also introduced by the then US President Barrack Obama. Along with this, there were unemployment benefit of $224 and $275 for public works. Moreover, the government tried to aid the economy with a college tax cut of $2500 and $8000 for homebuyers (Or and Aranda 2017). In 2009, government brought in the Homeowner Affordable Refinance Program (HARP) that was aimed to provide affordable home to the homebuyers, without moving into the mortgage trap again. By this time unemployment rate was as high as 10% and to control this US government introduced American Recovery and Reinvestment Act (APRA) as a stimulus package to the economy (Duffie 2017). Moreover, it has been proposed by the government to amend the Dodd-Frank Wall Street Reform Act prope rly, then it will be beneficial for the economy. Republicans of the US senate proposed plan to let the economy become capitalist market, where deregulation can be beneficial and it will do its work to ensure GFC does not happen again. Conclusion: This essay has studied the Global Financial Crisis and tried to trace out its possible reason of occurrence. From the analysis, it has been found that fraud activity of the US banks and mortgage firms has been one of the main reasons that took the economy towards the crisis. Besides this, subprime mortgage risk along with disparity in income is the different factors that caused the economy to face financial crisis. The essay has found that, crippling of financial condition not only affected the US market, moreover brought devastating effect for the other economies too. As the measure to control the crisis, there has been various stimulus package and proposed plan. Most of them have successfully triggered the economy to bring in a favourable condition by the end of 2009. With rising GDP of the country and reducing unemployment, the essay suggests that, there will be no GFC again like 2008 Reference: Bntrix, A.S., Lane, P.R. and Shambaugh, J.C., 2015. International currency exposures, valuation effects and the global financial crisis.Journal of International Economics,96, pp.S98-S109. Claessens, S. and Kodres, L.E., 2014. The regulatory responses to the global financial crisis: Some uncomfortable questions. Claessens, S. and Kodres, L.E., 2014. The regulatory responses to the global financial crisis: Some uncomfortable questions. Corbo, V., De Melo, J. and Tybout, J., 2015. What went wrong with the recent reforms in the Southern Cone. InDeveloping Countries in the World Economy(pp. 21-54). Diaz, D., Theodoulidis, B. and Dupouy, C., 2016. Modelling and forecasting interest rates during stages of the economic cycle: A knowledge-discovery approach.Expert Systems with Applications,44, pp.245-264. Dijkstra, L., Garcilazo, E. and McCann, P., 2015. The effects of the global financial crisis on European regions and cities.Journal of Economic Geography,15(5), pp.935-949. Duffie, D., 2017. Financial regulatory reform after the crisis: An assessment.Management Science. Harvie, C. and Van Hoa, T., 2016.The causes and impact of the Asian financial crisis. Springer. Kapan, M.T. and Minoiu, C., 2013.Balance sheet strength and bank lending during the global financial crisis(No. 13-102). International Monetary Fund. Minsky, H.P., 2015.Can" it" happen again?: essays on instability and finance. Routledge. Or, N.H. and Aranda?Jan, A.C., 2017. The Dynamic Role of State and Nonstate Actors: Governance after Global Financial Crisis.Policy Studies Journal,45(S1). Ravenhill, J. ed., 2017.Global political economy. Oxford University Press. Reinhart, C.M. and Rogoff, K.S., 2009. The aftermath of financial crises.American Economic Review,99(2), pp.466-72. Rey, H., 2015.Dilemma not trilemma: the global financial cycle and monetary policy independence(No. w21162). National Bureau of Economic Research. Rousseau, P.L. and Wachtel, P., 2017. Episodes of financial deepening: credit booms or growth generators?.Financial Systems and Economic Growth, p.52. Treeck, T., 2014. Did inequality cause the US financial crisis?.Journal of Economic Surveys,28(3), pp.421-448. Xu, H. and Couch, K.A., 2017. The business cycle, labor market transitions by age, and the great recession.Applied Economics, pp.1-2

Cry, The Beloved Country Essays - English-language Films, Cry

Cry, The Beloved Country The book Cry, the Beloved Country by Alan Paton is a book about agitation and turmoil of both whites and blacks over the white segregation policy called apartheid. The book describes how understanding between whites and blacks can end mutual fear and aggresion, and bring reform and hope to a small community of Ndotcheni as well as to South Africa as a whole. The language of the book reflects the Bible; furthermore, several characters and episodes are reminiscent of stories from the New Testament and teachings of Christ. Thus, Alan Paton, as a reformer and the author of Cry, the Beloved Country, gives the people of South Africa a new, modern Bible, where he, like Christ, teaches to love thy brother as yourself in order to help whites and blacks overcome the fear and misunderstanding of each other. The language of the book from the very beginning reveals its biblical nature. The great valley of Umzimkulu is still in darkness, but the light will come there. Ndotcheni is still in darkness, but the light will come there also. The style includes symbols such as light and darkness, short clauses connected by and or but, and repetition. This style is used to represent speech or thoughts translated from Zulu. Jesus Christ is symbolized by the figure of Arthur Jarvis. He is a white reformer who fights for rights of blacks. Like Christ, he is very altruistic and wants to pursue his aims at all costs. His friend, Harrison, says: Here [Arthur Jarvis] was, day to day, on a kind of mission. (173) Arthur Jarvis and his wife Mary agree that it's more important to speak the truth than to make money. (172) Arthur Jarvis is killed in his house by Absalom, a black youth who gets entangled in crime. Absalom only intends to rob Arthur Jarvis, and the homicide is unintentional. Absalom thinks that Arthur Jarvis is out and comes into the house with two friends. However, when Arthur Jarvis heard a noise, and came down to investigate (186). Startled and afraid, Absalom fires blindly. Absalom later says in court: Then a white man came into the passage I was frightened. I fired the revolver. (194) Absalom's blind fear is symbolic of the fear, blindness, and misunderstanding between whites and blacks; these a re the reasons of racial hatred. In his room, there are pictures of Christ crucified and Abraham Lincoln (176), the two men who fought for human love and compassion and were killed because of their beliefs. Arthur Jarvis can be identified with Jesus Christ. Jesus taught love thy neighbor as thyself. Roman priests didn't understand him, but they felt his power and were afraid of him. Even though Christ taught compassion, they claimed he would incite a riot and crucified him. Like Christ, Arthur Jarvis teaches compassion and love between neighbors - whites and blacks, separated by the policy of apartheid. The crucifixion of Jesus Christ leads to redemption, spiritual growth of many people and progress; likewise, the death of Arthur Jarvis brings reform and hope. Ironically, the tragedy brings together Stephen Kumalo, the father of a black murderer and Jarvis, the father of Arthur Jarvis, the white victim. High Place where Jarvis lives is symbolic of an elevated position of many whites. Before his son's death, Jarvis is on the hilltop, thinking in a distant, uninvolved way about the problems between whites and blacks, seeing just the white point of view. Indeed they talked about [the erosion of land] often, for when they visited one another and sat on the long cool verandahs drinking their tea, they must needs look out over the barren valleys and the bare hills that were stretched below them. Some of their labor was drawn from Ndotcheni, and they knew how year by year there was less food grown in these reserves. (162) Jarvis is not a bad person but is ignorant about the lives of blacks and the real issues that take place. After the death of his son Jarvis learns to view blacks as real people. Jarvis reads his son's papers and suddenly becomes concerned with the ideas expressed by his son and by Abraham Lincoln. Jarvis sat, deeply moved

Based on a long common law history and once an important measure in sales contracts, s.13 Sale of Goods Act 1979 has now become unnecessary and irrelevant.’ The WritePass Journal

Based on a long common law history and once an important measure in sales contracts, s.13 Sale of Goods Act 1979 has now become unnecessary and irrelevant.’ Introduction Based on a long common law history and once an important measure in sales contracts, s.13 Sale of Goods Act 1979 has now become unnecessary and irrelevant.’ . Sealey, L. S. and Hooley, R. J. A. (2008) Commercial Law: Text, Cases and Ma  Ã‚  Ã‚   terials, OUP Oxford, 4th Edition. Case Law Arcos v Ranaason [1933] AC 470 Ashington Piggeries Ltd. v Christopher Hill Ltd. [1971] 1 All ER 847 Drake v Thos Agnew Sons Ltd [2002] EWHC 294 (QB) Harlingdon Leinster v Christopher Hull Fine Art [1991] 1 QB 564 Re Moore Landauer [1921] 2 KB 519.

The Journey through Nursing Essay Example | Topics and Well Written Essays - 1250 words

The Journey through Nursing - Essay Example From the paper, "Patient says no painkillers should be administered to her, apparently her faith says pain is punishment for some misdeeds and that she wishes to suffer it and dedicate it to some cause.† The physician smiled back, â€Å"We are under obligation to respect her wishes, but make sure you clearly explain to her that the option still remains open, whenever she feels ready.† The Physician had finished prepping himself and was heading to the observation room with me in tow. The patient’s situation had not changed and was the same as I had left it three minutes earlier. The lab technician walked in with the preliminary results, which confirmed my earlier suspicions: the patient had typhus fever. I left the physician with the attending nurse as I proceeded to prepare the next patient on the roll, which is the normal routine in my line of work. I am a Registered Nurse (RN) serving as an Emergency Room (ER) assistant to one of the physicians at my local hospi tal. This was the beginning of my fifteen-hour shift and I was feeling quite energetic. I checked on a previous patient who was on the way to the wards and proceeded into the adjourning examination room. By midday, I had attended to seven patients and since there were no patients in the ER, I sat at my desk organizing notes from earlier in the day. I ate a sandwich I had brought in from home and downed it with coffee. After the light meal, I filed the notes and placed the files in the desk drawer and with nothing much to do, I started recalling the long and taxing journey that had brought me to the nursing profession. It all started on one chilly morning when I was in Grade Five. My friend Pat and I had been playing on the slippery grass in the school compound. Full of energy as any kid my age would be, we were playing a contact game which involved a lot of chasing and grabbing. Caught up in the excitement, I pulled Pat a little too hard and she tumbled down hard and screamed in pai n. She grabbed at her leg and upon having a closer look, I saw that her foot was bent at a very unnatural angle. She was howling at the top of her voice and I could not help crying when I imagined the pain I had inflicted on my friend. The safety officer came to the rescue immediately and he carried Pat swiftly to the school’s Health Unit. I sat with her comforting her, and what happened next changed my life forever. The head nurse, in a pristine white uniform, came over and examined my friend. She retreated into the inner office and when she came back, she had a dangerous looking hypodermic on her hand and was filling a syringe from a container. She reached for my friend’s foot and soothingly caressed her backside. My friend was still crying in pain and I was not sure she if knew what was going on. The nurse with a quick and practiced move injected the needle into my friend’s muscle, and Pat let out a high pitched howl. I hated the nurse; my young brain could n ot comprehend how somebody could inflict more pain on someone who was already in insufferable pain.

Operations And Operations Management Essay Example | Topics and Well Written Essays - 3500 words

Operations And Operations Management - Essay Example Certainly, all major serviceable areas of an organisation are somehow tangled; all interrelate with and supply support for the others, and the limitations are not for all time obvious among them. Slack (2004, Pg 9-10) suggests that the Operations Team is accountable for the everyday operations of the organisation counting scheduling jobs, coordinating service or goods transfers, updating or loading information, and monitoring organisation performance and security. ''Operations management,'' then, points to making the customary managerial purposes (development, organizing, directing, and scheming) on the organisation 's operations. ... Workforce personnel are accountable chiefly for arranging suggestions concerning the setting up, organizing, and control of operations, while process workers have the genuine ability to conduct the operations (Johnston, 1999, Pg 12-13). In Operations management, according to Johnston (1994, Pg 49-50), a great deal is made of the leader's responsibility in locating the idea, correspondence, engaging in the processes, situation and preserving prospects, and holding his or her answerability. A good deal also is made of nurturing accomplishments at the grassroots stage- authorizing employees to take actions, taking benefits of their additional precise awareness of the customer and market inclinations, importance given to employees from technical proficiency, and pulling down the organisation to go faster in decision-making. During conversion of organisation 's resources into services or goods, the occupied Operations manager must create the hardest options. It is most frequently the manager's judgment to modify a procedure that puts the jobs of a group of employees at danger because employees may not have the systematic skills to job successfully in the fresh progression. And it is the Operation manager's accountability to converse with those workers; to talk about the value on their jobs; to offer the foundation, resources, and alternatives accessible to employees; and to be rigid about the modifications while empathetic about the value. (Slack, 2004, Pg 36-37) If a purpose is recognized as more professionally and with a reduction of expenses carried out by a service provider, the Operations manager plays a position in that assessment and

Sales Of Coca Cola Products In Hyderabad

Sales Of Coca Cola Products In Hyderabad This project has been undertaken to do a detailed analysis of the Retail Outlets. The company aimed that coke, its branded soft drinks, would stand for the highest level of Quality Quantity and an enhanced customer experience. The project aims to do a gap analysis of these retail outlets and find the difference between the actual and the expected performance. The difference in their performance level is measured by visiting these outlets to observe and check the level of services delivered to the customer there. The project also tries to find out the attitude of the dealers of the outlets towards this initiative of the company. It aims to find their motivation level and their satisfaction from the company and how this affects the sales. Customers present at the outlets are also surveyed to find their satisfaction level and their expectations from the company. The survey would also help to understand the behaviour of the customers. An analysis of the sales figures of the outlets is done to see if there has been any change in the sales. The sales figures of every month in different cities of Hyderabad are compared to see if there is any difference between them. The findings from the study would provide the company with insights into areas that need to be improved. Recommendations would be given for further strengthening the proposition in the city of Hyderabad. INTRODUCTION 800px-Coca-Cola_logo Open happiness. Introduction: The purpose of the study is to provide qualitative inputs to the organization about strengthening its proposition in the city of Hyderabad. The project aims to do a gap analysis between the actual performance of the Retail outlets and the expected performance by the company. It also aims to evaluate if the brand has helped increase its sales figures and the customer satisfaction level. OBJECTIVE: The purpose of the study is to give the company a detailed report on the current performance level of the retail outlets and the gap between the actual and the expected performance of these outlets. By identifying the gaps the company would get an insight on areas which can be improved upon. Scope: The report would be useful to the company to: Find the gap between the actual performance and the performance expected by the company in the functioning of the outlets in the city of Hyderabad. Find the dealers perception towards the initiative of the company and his satisfaction level from the company. Analyze the sales figures of the retail outlets before and after the implementation of the concept RED and compare these figures with that of the normal retail outlets to see if there is any significant difference between the two figures. Find the satisfaction level of the customers from the outlets and compare this satisfaction level with that of the customers at the normal retail outlets to see if there is any significant difference. Summarize the findings and give recommendations to the company to improve the proposition of outlets. Limitations: The project had some obvious limitations: It was difficult to make customers understand the questionnaire and fill it. They generally used to be in a hurry and hence did not like to fill the questionnaire. In measuring the customer service level by observation method it often so happened that the customer service level would improve in the presence of the observer than on routine days. Hyderabad is a big city and it is difficult to survey all the customers from every outlet of the city. The sample size for this research was small owing to limitations of time and cost. Methodology: The project was completed in three phases: The first phase involved the source of data about HCCBPL was its website, internet, articles and companys unpublished resources. Competitors study was also done using the internet and articles etc. Second phase involved the survey and observation study. The Outlets in the city were visited. Survey was conducted over the dealers. Also, observations were made to give ratings on the customer service level, infrastructure etc. in order to do the gap analysis. Finally the third phase involved analyzing the results and coming up with the findings and recommendations. Research design: The research is exploratory in nature with the following characteristics: To provide insights and understandings on an aspect. Sample is small Research method is flexible Data collection: The research involved both primary and secondary data collection. Primary data: The primary data (i.e., related to analysis part) was collected from the customers by the Performa designated for the purpose given by the Company. Secondary date: The secondary data was collected from the companys brochures, manuals and journals and also from the websites of Hindustan Coca-Cola Beverages Pvt. Ltd. Questionnaire development and pre-testing: A properly designed questionnaire can tap the necessary information from the respondents. In framing a questionnaire the researcher must ensure that the questions are designed to draw information that will fulfil research objective. Also the researcher must make sure of the target population for the same. A questionnaire can contain both open and close ended questions. Close ended questions give respondents a finite set of specified responses to choose from. Our questionnaire contains structured questions i.e. which have a specified number of responses .We used Likert rating scale for responses that requires the respondent to indicate a degree of agreement or disagreement with each of series of statement about the stimulus objects. We used a rating scale of 1 to 5 in which 1stands for strongly disagree and 5 stands for strongly agree. There were also questions which elicited qualitative responses. The questions wording were kept simple and easy to understand. Pre-testing refers to testing the questionnaire on a small sample of respondents selected on a convenient basis that is not too divergent from the actual respondent. It includes testing all aspects of questionnaire starting from the question content to question sequence. Pre- testing enables the researcher to revise the questionnaire by identifying the flaws and eliminating any ambiguous questions. We will go for pre-testing on 30 respondents. Sampling Technique: Sampling is done to select a target audience for the purpose of determining the characteristic of the whole population. There are two basic approaches to sampling, i.e. probability and non-probability. In our research we have used non-probability sampling which involves the selection of units based on factors other than random chances. Cluster sampling, Convenience sampling, quota sampling, judgment sampling and snowball sampling are few examples of non-probability sampling. Sample Size Dealers Surveyed: 100 Consumers Surveyed: 25 Theoretical Framework: The word MARKET is derived from the Latin word MARCATUS which means MERCHANDISE (Buy Sell products for profit) place where business is conducted. It is usually used to refer a place where actual buying and selling takes place. If we look at this definition in more detail Marketing is a management responsibility and should not be solely left to junior members of staff. Marketing requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded. Through effective use of market and marketing research an organisation should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization. The American Marketing Association (AMA) states, Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational objectives. A market-focused, or customer-focused, organization first determines what its potential customer desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product/service because they have a need, or because a product/service provides a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing, influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. For a marketing plan to be successful, the mix of the four Ps must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they dont want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for it. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4Ps theory. Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer. Two Levels of Marketing: Strategic Marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors. Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the marketing mix. Four Ps: Marketing mix: In popular usage, marketing is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centred. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language. The four Ps are: Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention. Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Placement or distribution: This refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. Marketing Mix The Four P Components of the Marketing Mix Target Market PRODUCT PRICE PROMOTION PLACE Product Variety Quality Design Features Brand Name Packaging Sizes Services Warranties List Price Discounts Allowances Payment Period Credit terms Sales Promotion Advertising Sales force Public relations Direct Marketing Channels Coverage Assortments Locations Inventory Transport These four elements are often referred to as the marketing mix. A marketer can use these variables to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), adds Perhaps the most significant criticism of the 4 Ps approach, which you should be aware of, is that it unconsciously emphasizes the inside-out view (looking from the company outwards), whereas the essence of marketing should be the outside-in approach. Even so, having made this important caveat, the 4 Ps offer a memorable and quite workable guide to the major categories of marketing activity, as well as a framework within which these can be used. Promotional mix. 1. Advertising: Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. 2. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Sales-stimulation achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, etc. 3. Personal Selling: As the name implies, this form of promotion involves personal contact between company representatives and those who have a role in purchase decisions. Face-to-face communication between buyer and seller Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. 4. Publicity: The communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly. Otherwise known as public relations or PR Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars. 5. Direct marketing: Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. That is Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising. FAST MOVING CONSUMER GOODS: The Fast Moving Consumer Goods (FMCG) business is built on two pillars Brand and Distribution. The comprehensive conceptual coverage of these and other key marketing concepts are as follows: 1. Branding 2. Valuation of Brands 3. Distribution 4. Marketing 5. Market Research 6. Market Segmentation and Positioning 7. Advertising and Promotions INDUSTRY PROFILE INDIAN FMCG INDUSTRY MARKET TRENDS: The latest figures of industrial growths how a continuous strong growth in durable consumer products, as well as of consumer non-durable. There has been a slowing down in production of automobiles but that is after record increase in the last year. As far as Indian Vs foreign companies are concerned there appears to be a continuous decline of Indian owned brands in national consumer markets. Foreign brands are growing in dominance as foreign owners adapt to Indian consumer preferences, market realities, and change management styles accordingly. The lack of strong pre-emptive action by Indian consumer product companies, that was obvious throughout the 1990s continued in the last two years as well. It almost looks as if many of them are tired of trying to compete and prefer to sell out, pocket the gains and move to something else. RURAL MARKETS: Rural markets have shown fast growth when special small pack sizes are available, and more so in the case of necessity and emerging products, while lifestyle products shown good growth even in standard packs. The developed ones stated with good infrastructure (Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Punjab, Tamilnadu) show faster penetration growth than the developing states and even more so for lifestyle products, larger pack sizes are bought in developed than in developing states, as also a large proportion of premium products. Products designed for the rural consumers and taking account of their cultural diversity, lifestyle, standard of living, disposable income, consumption pattern, and communication facilities appear to be key elements in a rural marketing strategy. FOREIGN AND INDIAN: The swadeshi (National) argument, put graphically many years ago as computers chips and not potato chips was primarily directed at the entry of foreign companies into consumer goods. This argument expected that Indian brands would be unable to compete with foreign brands who would take over FMCG markets. In fact Indian brands have declined in national markets and Indian companies have diminishing presence in consumer product markets in India. The national markets are being taken over by foreign brands and foreign companies. This is across the whole spectrum of products with a few rare exceptions. FRANCHISING: There are other service areas where we are now seeing tremendous growth. Many can be labelled under the head franchising. Franchising is now taking off in India. It has already shown spectacular growth in education, particularly in information technology, but many others coming into franchising include for pathology laboratories; entertainment including game parlour, bowling alleys, amusement parks, pool parlours, multiplex cinema theatres etc; specialized food services epitomized by Sub-way sandwich and salads bars, star bucks with coffee cafes. Personal grooming and fitness centres are yet another fast growing franchising area. It is estimated that in franchising, every new franchisee will create new jobs. We can expect franchising to be major source of new employment. RETAIL TRADE: The forthcoming revolution in retail trading in India is also important part of the dramatic changes that are taking place in Indian consumer markets. They are part of the change in life styles that the young and confident new Indian is bringing out and he/she comes to maturity. There is a revolution taking place in clothing for men, women and children. There is an abundance of new entrants with their brands into the market, which within two years have become a major element of the total market and are growing rapidly. Shopping malls are other areas of major new activity. CONCLUSION: There is a revolution taking place in distribution with the entry in the metros as well as smaller cities and towns, of self service stores, super markets, shopping malls, departmental stores, chains stores, and information technology related ones. But that does not mean that morn and pop stores will die. What will certainly happen is that many will become spruced up. At the same time, direct selling by mail order, and door-to-door, will see tremendous growth. Already, a recent entrant kike Amway has crossed Rs 100 crores in turnover and is expecting faster growth, especially as they prepare to tap rural and mass markets. Foreign brands are likely to dominate most Indian consumer products. Indian brands that are in niche markets have a better chance of surviving and growing. Indian business has to overcome their history of past short term thinking modes. SOFT DRINK SECTOR OVERVIEW INTRODUCTION: The term soft drink refers to all types of non-alcoholic and carbonated sweetened, flavoured beverages etc. They are all artificially sweetened. The soft drink industry has undergone many changes with changing consumer needs, wants and also changing Government policies. This formed the basis for different innovations in packaging such as bottles, cans, tetra packs and pet bottles in a variety of flavours. RESTROSPECTION OF INDIAN SOFT DRINK INDUSTRY: The soft drinks market till early 1990 were in the hands of domestic players like Campa, Thums Up, Limca etc, but with the opening of the economy and liberalization of economic policies, many foreign multinationals started ventures in India by buying over competitors, the two American Cola giants have cleared up the arena and are backing all their power behind the Indian Franchise of their global girdling brands. While Pepsi which scores over Coke but this difference is fast decreasing (courtesy huge ad spending by both the players). Pepsi entered Indian market in 1991 and Coke re-entered (after they were sent away in 1977, by then central Government) in 1993. Pepsi has been targeting its products towards the youth and it has struck the right chord with the market, and the sales have been doing well by sticking to this youth bandwagon. Coke on the other hand, struggled initially in the market. In the span 7 years of its operations in the country, it has changed its CEO four times but finally they seem to have started understanding the pulse of the Indian consumers. The soft drink market in India is growing at the rate of 10% every year. With growing urbanization and the younger generation, which had liking for non-conventional foods and beverages, there is a good possibility that the per capita consumption will go up. This sector can be understood in more detail by the following points. Background Segmentation Consumer habits and practices Market players and market share Major players and market share Distribution Network Manufacturing process Retailers perception. MARKET CHARACTERISTICS: The soft drink market is highly skewed in terms of place of consumption, in terms of regional distribution and soft drink flavours as well as in terms of SKUs. While 80% of the consumption is impulse based outside home, 20% comes from consumption at home. This trend is slowly changing with increase in occasion led sales. Changing lifestyle, increasing urbanization and impact of liberalization has slowly and gradually started moving the market from impulse led to occasion led home refrigeration led consumption. The market preference is highly regional based. While Cola drinks have main markets in metro cities and northern states UP, Punjab, Haryana etc, Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango-flavoured drinks. PROBLEMS SPECIFIC TO INDIAN SOFT DRINK INDUSTRY: The government of India has considered the soft drink as non essential. As a result, the government perception levied heavy excise duty on the bottled soft drink. Today soft drink costs Rs.9 to Rs.55 based on the quality to the customers. However, in a country like India where 40% of the population exists below poverty line, consumers cannot afford such price. As a result the trading activity of the soft drinks is concentrated in and around major towns and cities where the purchasing power of the people and standard of living is high. Growth rate of this industry in India is also not encouraging. In fact, date from the Ministry of Food Processing shows that growth rate in the soft drink market was the minimum in 1996. Changes in technology and consumer taste brought about many changes in the Indian soft drink industry from the time of introduction of soft drink in India till today. COMPANY PROFILE COCA-COLA John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia in the year 1886. 2% of all beverages consumed each day (including water) are coca-cola and that percentage is growing. Operated 200+ countries, 55000 direct man power, 400 brands, 4 out of the INDIAS top 5 soft drink brands. 75% of the coke revenue coming from outside of US Coke entered India in 1954 and turns backs in 1977.Re-entered in the year 1993 to refresh Indian consumers. 126 years in business.49 consecutive years with increased dividends. 3500+ Beverages and 139600 worldwide employees. Mission, Vision Values: The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for whats to come. We must get ready for tomorrow today. Thats what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a Roadmap for winning together with our bottling partners. Mission: To refresh the world To inspire moments of optimism and happiness To create value and make a difference. Vision: People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Values: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Business Model: PITA is a profit Creation Model .By implementing PITA Model, we can increase profit of our Customer as well as companys. P stands for Population I stand for Incidence T stands for Transaction A stands for Average Profit POPULATION: The population can be defined as the shoppers or consumers in given universe or can be defined as number of footfalls in given outlet where Coca-Cola products are available. The main purpose of RED is to attract the population or to increase the footfalls in an outlet where Coca-Cola products are present. As described the main purpose of RED is to increase the footfalls in an outlet so to make it happen following steps are taken, which are described below. Following are the few activation standards that are taken outside the outlet. Cooler at the entrance Standee, Sign at the entrance Combo Boards at the entrance INCIDENCE: Incidence can be described as the percentage of population that buys our product. For an incidence to occur, we do some in shop activation which helps us to increase the percentage of people to buy our products. Incidence mostly plays with the Impulse of the consumer who is getting into the outlet. Following few steps have to be taken to increase the incidence. Cooler in Prime Position Cooler Pure and Clean Rack Display Shelf Display Combo Boards Table Activation Counter Top Display TRANSACTION: Transaction can be described as amount in volume brought per transaction. Suppose a consumer goes into the shop for his personnel consumption by looking and by getting attracted towards the large PET bottles, he / she might go for the large PET bottles. So to increase the transaction size per consumer a few steps have to be taken as follows. Rack display Cooler top Display 300 ML instead of 200 ML 600 ML and 1.5 Lit PET availability Cooler in Prime Position AVERAGE PROFIT: This can be described as the amount of profit in value per transaction. Placing higher Margin pack like Mobile PET, 1.5 Lit, Cans, Maaza 250 ML, Maaza 600 ML, Maaza 1.2 Lit, we can increase the average profit , because the margins on these packs is higher than the RGBs. This can be better understood by the following table: Coca-cola Company is divided into two parts. They are as follows: The main objective of the project is to increase sales of coca-cola products. SALES S- Serve with smile A- Attitude L- lovable by others (outlet) E-efficient (20/80) S-seldom fails In most FMCG, 73% of purchasing decisions are impulsive. Better product assortment wills impulse better product purchase. As the merchandise is more the sales will be increased Coca-cola has two types of Operations. They are as follows: COBO : Company Owned Business Operations. 1. DSD: Direct Sales Distribution. 2. INDIRECT: It is sub divided into 3 parts. AMC: Area Marketing Contractor. ANCHOR MILK POINT FOBO : Franchise Owned Business Operations. The main activity of FOBO is SGA (Sales Generating Asset) CDE (Cool Drinks Equipment) COBO helps FOBO in supp