Wednesday, December 25, 2019
The Biggest Myth About Religion Essay Topics Argumentative Exposed
The Biggest Myth About Religion Essay Topics Argumentative Exposed Your readers want to see the entire picture, and that's what you should concentrate on. Simply, you ought to aim to make them interested in furthering their discussion independently even when they are finished with the reading the writing. It is very important to get started with demonstrating the principal idea of the entire piece so you and your readers are going to be on the exact same page. Since you may see, there's a multitude of different argumentative paper titles you'll be able to utilize. Understanding how to compose a strong argumentative paper will help you advance your very own argumentative thinking. If you own a list of strong and intriguing topics, you are going to have better likelihood of writing a compelling essay. If you decide on boring, bland or irrelevant topics, you aren't going to have an extremely prosperous paper. It is possible to download our sample essay papers at no cost. When it has to do with writing an argumentative essay, the most significant issue to do is to select a topic and an argument you can really get behind. With terrific arguments, it is going to be effortless to produce your standpoint. When you are requested to pick a great topic for your argument, start with something you're familiarized with. To earn argument logical emotions should not be regarded as as a tool. It's possible to restate your argument, which is a rather common practice amongst essayists. The student should investigate a topic, evaluate evidence, collect, generate, and set a standpoint on the subject in a powerful and concise way. Actually, the action of arguing involves providing proof to back up your claim, with or without emotions. What You Should Do to Find Out About Religion Essay Topics Argumentative Before You're Left Behind The role of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. With proper main topics, they can reach good results. At various classes, they learn how to perform great articles. Too many students will select the previous stand-bys. Religion Essay Topics Argumentative Can Be Fun for Everyone If you don't have an urge to waste time on choosing the best topic and writing the entire argumentative essay from scratch, don't forget you have a loyal group of professionals by your side. It's possible to select an intriguing topic from any area of science. If you're struggling, you always have the option to obtain help by employing an essay writing service such as ours. Many students make the most of our title page generator. Religion Essay Topics Argumentative Fundamentals Explained There are lots of aspects about a sport that may be argued in an essay. In many professional contexts, respectful argumentation is the thing that leads to the growth of new suggestions and perspectives. You have to be able to use persuasive language. Where to Find Religion Essay Topics Argumentative The thesis gives you a guideline about how to go about with writing the essay. Your essay will be nice and interesting only as long as you're interested in the issue. If you must write your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. To locate argumentative essay topics easy on various platforms, you want to comprehend about the argumentative essay. When you are finished with your essay, you must not merely check it for spelling and grammatical errors, but nevertheless, it also has to be checked for logical fallacies. Argumentative essays are a few of the best that you can write as a student. An argumentative essay is a certain sort of academic writing. All argumentative essays should have a conclusion paragraph. The Do's and Don'ts of Religion Essay Topics Argumentative One of the absolute most ideal domains to carry a research is on distinct religions and distinct beliefs. There's no point if one selects a topic that isn't even understandable. There are many procedures that may help you to select a topic. It's important to select debatable argumentative essay topics since you need opposing points that you could counter to your own points. You don't need to find super technical with legal argumentative essays, but make sure you do your homework on what the recent laws about your preferred topic actually say. Around the world, immigration is a popular topic as countries suffer from war and financial disasters. It's possible to pick topics from several lists of ready themes. Recent argumentative essay topics that are related to society is going to do. Want to Know More About Religion Essay Topics Argumentative? A number of potential paper's subjects allows students choosing the best ones employing personal wisdom and number of different explanations. Doing sports in college ought to be mandatory. Our crew of professional writers with the required experience and writing skills is always prepared to fulfill your demands and exceed your expectations. Another reason is to observe how well students argue on unique views and demonstrate understanding of the studied subject.
Tuesday, December 17, 2019
Essay about Negative Impact of Advertising to Children
The Negative Impact of Advertising to Children As citizens in the modern world, we are used to being bombarded with over 3,000 advertisements over the course of our day (American Academy of Pediatrics, 2006). Advertisements are so common that we often do not realize we are viewing them. Originally, an advertisement was a way to reach the world. In the early days of television, the programming had to be entertaining for many demographics, because there were only a few channels that targeted a mass audience. During this time, a focus was not placed on audience segmentation, because there were not enough media channels to segment an audience. Today, audiences are segmented through all forms of media. Through this increased segmentation,â⬠¦show more contentâ⬠¦Through sponsorships, advertisers would buy an hour or half hour program and use that time to promote their product. A radio club was beneficial to both the advertisers and the radio networks because a child would listen to the radio program and buy a specific number o f products to join the club (Children and Advertising, 2010). With the creation of television, advertisers built on the practice perfected by radio of weaving sponsorships into the programming. In 1955, Mattel was one of the first companies to advertise to children on television. Mattel bought a year worth of sponsorships on the Mickey Mouse Show. The sponsorships often included an advertorial and plugs from the programs characters. Today, advertising is everywhere and directed at nearly everyone (Table and Home, 2004). A 1999 study found that children, on average, spend three hours per day watching television and six hours and thirty-two minutes per day in front of a screen. As this study was presented over ten years ago and technology has rapidly advanced, these numbers have undoubtedly grown. At this rate, by the time a person reaches seventy years old, they will have spent 7 to 10 years just watching television (American Academy of Pediatrics, 2010). Advertisers reach children t hrough all of the media they access and just about everywhere outside of that media as well. A young child is not mentally equipped to understand point of view and persuasion like aShow MoreRelatedThe Negative Impact of Targeted Advertising on Adolescents and Children2406 Words à |à 10 PagesAt the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that ââ¬Å"every consumer is exposed to hundreds or even thousands of advertisements every dayâ⬠. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed onRead MoreNegative Influence of Advertising1524 Words à |à 7 PagesNegative influence of advertising on society Advertising by definition is a paid form ofà communicationà intended toà persuadeà an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. We are takenà into what the advertisers exactly want us to do - buy their products. Advertisements in themselves are not bad. They do perform an importantà role in the society and that is the promotion of products and servicesà so that people will become aware ofRead MoreAdvertising And Their Influence On Children1516 Words à |à 7 PagesEthics in advertising and their influence on children: Introduction Advertising has grown massively due to the expansion of technology and this has transformed the advertising industry. Organisations are spending heavily in advertising to differentiate their brands and cut throat competition among advertising companies is a priority. However, in this race for standing out, advertisers and marketers might overlook the ethical policies. Ethics in advertising has become critical in todayââ¬â¢s scandalRead MoreEssay about Effect of Television Viewing on Child Development952 Words à |à 4 Pageseveryday lives. Children have begun to turn to television for their main source of entertainment .Television has its own good sides but research shows that the disadvantages of television watching for children outweigh the advantages. This is because it will affect childrenââ¬â¢s health, childrenââ¬â¢s educational development, childrenââ¬â¢s cognitive skill and also childrenââ¬â¢s behaviour. There are many negative health impacts of television watching for children. First of all, children who love to watchRead MoreThe Media And Its Effects On Teen And Young Undeveloped Brains1237 Words à |à 5 PagesThe advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spendRead MoreEffects Of Advertising On Children And The Overall Effects It Has On Our Society1404 Words à |à 6 PagesIntroduction Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? Thereââ¬â¢s too much as stake if we remain silent and simply assume that marketing companies have our childrenââ¬â¢s best interests at heart; the truth is they donââ¬â¢t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I willRead MoreSocial and Environmental Factors Causing Obesity in Children809 Words à |à 3 Pagesobesity in the UK have remained consistently high and the percentage of children aged between two and fifteen yearsââ¬â¢ old classed as obese from 16% in 2008, to 19% in 2010. From what we know by World Health Organization, there were nearly 40 million children under 5 yearsââ¬â¢ old overweighed in 2010 across the world. Obesity is a medical condition that children who carry excess body fat accumulated which may have a negative impact on health. This problem is mostly caused by constantly consuming more caloriesRead MoreNegative Effects Of Advertising On Children1261 Words à |à 6 Pagesadvertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is dueRead MoreRestrictions on Advertising Aimed Towards Children641 Words à |à 3 Pagesï » ¿Marketing towards children should have some form of restriction. A number of ethical perspectives confirms this fact, which is well elucidated in Stephanie Cliffords A Fine Line Wh en Ads and Children Mix which ran in the New York Times. The basic premise for why there needs to be restrictions on advertising aimed towards children is that children do not have the cognitive prowess or development to distinguish between clever marketing and items of consumption that they actually need. This factRead MoreThe Negative Effects of Television on Children in Society Essay1308 Words à |à 6 Pagesaverage, children watch 28 hours per week. The effect of television creates negative development in children. Television is one of the biggest contributions to the growing amount of obese children in North America. The amount of glorified violence in todayââ¬â¢s society can be attributed to children watching high rated television shows. Many young children are involved in promiscuous behaviour. This might be a result of what they had seen on a television program. A good deal of advertising companies
Monday, December 9, 2019
Competitive Strategy And Innovation of Virgin Group â⬠Free Samples
Question: Discuss about the Competitive Strategy And Innovation of Virgin Group. Answer: Introduction In this dynamic global business environment, changes are taking place which affects the performance of the business. It is vital for the business to cope with these changes of the dynamic business environment. Various challenges are being faced by the business due to these changes of the business environment. These challenges include competition, change in technology and change in the availability of resources. For coping with these challenges and enhancing the chances of survival, success and growth of the business, there is a need to adopt competitive strategies and innovative strategies or approaches. Organisations are utilising the strengths and capabilities for gaining competitive advantage. Innovation is an important part of the dynamic business environment so as to stay competitive in this competitive business environment. Different strategies are being adopted by the businesses for gaining a competitive advantage over the others and implementing innovation strategy. The case of Virgin group has been selected for the execution of this assignment. Virgin group is a private company which is operating in the conglomerate industry. Headquarter of Virgin group is located in London, United Kingdom. It is offering services all around the globe. Products or services which are being offered by Virgin group are banking, books, commercial aviation, commercial spaceflight, consumer electronics, films, healthcare, internet, jewellery, mobile phones, music, radio, retail and travel (Virgin Group, 2017). Virgin group is operating in the dynamic business environment and is coping with the changing aspects of this business environment in a successful manner. For gaining an advantage over the others in the industry, there is a need to adopt a competitive strategy and providing innovative services or products to the customers. Expansion of the business is dependent on the manner business adopt strategies for gaining competitive advantage and providing innovative se rvices by using innovation. Virgin group has adopted various competitive and innovation strategy for overcoming competition and changes in the technology. Challenges faced by Virgin Group There are various aspects of the business environment which act as a challenge in front of the business. These challenges can affect the performance of the business at large. For the purpose of coping with these challenges, initiatives need to be taken on the part of the organisation. Virgin media has faced various challenges which may have affected the performance of Virgin group. These challenges are listed below: Increasing competition: one of the most important challenges which is being faced by Virgin Group is competition. Competition in the business environment is increasing due to which the performance of the Virgin Group is getting affected. There are various companies which are operating in the same industry and using various strategies for attracting the customers towards them. The rise in competition affects the performance, profitability, growth and chances of success (MENA Report, 2012). Virgin Group is operating in different industries as it is offering a wide range of products or services. It is facing tough competition in the industry due to technology, cost, availability of resources and structure of the organisation. There is a need to overcome the weaknesses and utilise the strengths available for enhancing the performance of the business. Strategies need to be adopted for dealing with the increasing competition and analysis need to be done in the market for analysing the tren d of competition in the market (Schofield, 2017). Availability of the resources: there are various resources which are being used by the business for the purpose of performing the operations of the business. Execution of the operations of the Virgin group is dependent on the availability of various resources. These resources include the requirement of effective and efficient human resource, availability of raw material, finance and machinery. These resources need to be arranged properly and in adequate quantity. These resources need to be utilised in the most suitable manner for the purpose of obtaining the desired outcome. Virgin group need to analyse the need of the resources and make an arrangement so as to meet the needs and expectations of the customers of the business (Taylor, 2013). Expansion: another challenge which is being faced by every business is expanding. Every organisation is operating with a motive to expand the area of operation in which it is operating. Expansion enhances the chances of growth and success of the business and helps in gaining large market share for dealing with the competition. Virgin group is offering a wide variety of products or services and is operating in different industries at the global Focus on Virgin Group is in the expansion of the area of operation by utilising the resources in an effective manner. For the expansion of the area of operation and attaining success in the different businesses of Virgin Group, there is a need to establish coordination between these businesses (Murphy, 2008). Lack of coordination between different business: a broad range of brands are being managed by the Virgin Group as it is operating in different industries for providing a wide range of services or products to the customers. The focus of Virgin Group is on enhancing the customer base of the business. But Virgin Group has faced lack of coordination between the different businesses. Virgin Group is not preparing any consolidated commercial and financial reports for the whole group. Virgin Group has faced negative cash flows in few businesses which have created a proper for the Virgin Group. Coordination between the different businesses of the Virgin Group is required for conducting the operations of different businesses in a better manner. This has affected the profitability of the business at large. The reputation of the whole Virgin Group is at risk as this lack of coordination and negative cash flows are affecting the reputation of the business adversely (Virgin Group, 2010). Irrelevant diversification: competition in the business environment is increasing with the change in the various factors of the business environment. Virgin Group has entered different industries at the global level and lack of coordination between these different businesses has affected the process of diversification of Virgin Group. Diversification can be done in an effective manner with the support of the whole group in a better manner. Relevant diversification promotes better implementation of the plans and attainment of the objectives of the organisation. Diversification strategy is implemented with a motive to expand the area of operation and enhancing the success chances of the business. Diversification needs to be done in a relevant manner and must be related to the other businesses of the group (Jia Jing, 2012). The complicated structure of the organisation: a complicated organisational structure affects the growth of the business. An organisational structure of the business must be simple so as to effectively incorporate the changes in the business environment. Organisational structure of the business creates an impact on the projects of the business. Virgin Group has a complicated organisational structure which has resulted in negative synergy. The environment of the workplace and behaviour or attitude of the employees may get affected due to the complicated organisational structure. An appropriate organisational structure needs to be adopted for promoting flexibility so as to implement the changes in a better manner (Galliers Leidner, 2010). Change in the technology: Another important challenge which is being faced by the organisations is changing in the technology used by the business. Technological advancements are taking place in the business environment which is affecting the performance and operations of the business. Virgin Group is focusing on this factor of the business environment so as to cope with the changing technology and enhancing the performance with the use of technological advancements. Analysis needs to be made of the technological changes taking place so as to analyse whether to use the technological change for enhancing the performance or not (Issa-Salwe, et. al., 2010). Concentrated profits: Profits of the Virgin Group are concentrated as there are different businesses being run by Virgin Group and few of these businesses are earning profits and few are suffering negative cash flows. This negative cash flows and dependency on few businesses for profits affect the performance of Virgin Group. This situation increases the dependency of the other businesses on one business. For enhancing profitability and effectiveness of the different businesses, there is a need to focus on profits generated by every business. Virgin Group is facing a challenge due to concentrated profits and is focusing on resolving the issue (Robinson, 2012). Competitive strategy and innovation Competitive strategies and innovations are crucial aspects of a business as these are effective in shaping the performance of the business. Competitive strategy and innovation strategy enhances the performance by developing competitiveness in the business for coping with the competition present in the business environment. Different strategies have been used by Virgin Group for enhancing the performance and coping with the various challenges faced by the group. Factors present in the business environment are creating an impact on the performance of the Virgin Group and strategies have been implemented by Virgin Group for managing the performance of the business (Qin, 2015). For being competitive and for maintaining a strong customer base business needs to adopt new technologies. These new technologies will help Virgin Group in gaining competitive advantage and performing well in the industry. Virgin group has used innovations for the purpose of dealing with the changing business envi ronment. Strategies which are being adopted by Virgin Group for being competitive and dealing with the challenges faced by it include growth strategies, unrelated diversification strategy, differentiation strategy, risk management strategies, pricing strategies and new content strategy and recruitment and selection strategy (Virgin Media, 2009). Growth strategies have been followed by Virgin Group for gaining a competitive advantage over the others in the industry. According to the business growth, strategies of Virgin Group plans to need to be prepared for the long-term duration for setting goals which business need to achieve. This has helped Virgin Group in analysing the risk factors and opportunities available to Virgin Group in the future. The focus of the business growth strategy of Virgin Group is on gathering a great team which performs the operations of the business as a team and supporting each other. Support is required from each other for performing the roles assigned. This strategy has enhanced the internal support to Virgin Group which has helped it in enhancing the performance and gaining competitive advantage (Lazo Kase, 2010). Unrelated diversification strategy has been adopted by Virgin Group. Differentiation strategy is being used by Virgin Group for enhancing the performance and coping with the challenges faced by the group. Virgin Group is offering various products and is operating different businesses. This strategy is a corporate strategy for the purpose of entering the new market or industry effectively and coping with the increasing competition. In this competitive world, there is a need to be competitive and provide innovative services (Notis, 2015). Virgin Group has entered different product lines for the expansion of the area of operation and enhancing the customer base of the business. Changes have been made in the manner in which expansion of the business of Virgin Group is done. Virgin Group has entered different sectors of the economy for the purpose of enhancing the performance. Unrelated diversification strategy has been adopted by Virgin Group for ensuring that the company is covering a l arge share of the market for different products or services (Vincent, 2010). Risk management strategy is being adopted by Virgin Group for the purpose of coping with the risks faced by the group. Challenges present in the business environment results in an increase in the risks faced by the business. Virgin Group is engaged in long-term planning for formulating plans so as to take better decisions and enhancing the chances of growth of the business in the long run. Long-term planning is required for the purpose of forming a base or outline which will help in laying out a plan on the basis of which activities of the business will be carried out (Jones, 2011). Two risks have been faced by the Virgin Group are a dependency of the brand on Branson and cash crunch within companies. New products are being identified by the Virgin Group for the purpose of identifying the need of the customers and trend in the market. Virgin Group is operating independently and operating different businesses in different industries. This strategy will enhance the competitiveness of V irgin Group as the focus of Virgin Group is on performing well in the competitive business environment. Risk management strategy has helped the Virgin Group in dealing with the risk factors in a better manner and ensuring that these risk factors are not creating any impact on the performance of the business (Moreira, 2014). Pricing strategies is an effective competitive strategy which is being used by Virgin Group. In this competitive business environment, competitors of Virgin Group are reducing the prices of the products and on the other hand, Virgin Group is providing additional services and enhanced services for enhancing the satisfaction level of the customers. Prices of the products or services of Virgin Group are set by analysing the pricing strategies of the competitors for gaining knowledge of the industry (Macleod Clarke, 2011). Virgin Group is performing well in the competitive environment with the use of this competitive strategy. Pricing strategies affect the profitability of the business as well as customer base of the business. This strategy has contributed towards the increase in the customer base and profitability of Virgin Group. Different products are being offered by Virgin Group on different prices so as to attract the customers by offering products of high quality at affordable pr ices (Redpath, et. al., 2016). The new content strategy has been used by Virgin Group in which it has used big data. The motive behind adopting big data is to enhance the situation and to draw a better-targeted content strategy. Virgin Group has undergone a huge transformation in the last 10 years. Social platforms are being used by Virgin Group for the promotion of the products or services and enhancing the customer base of the business. With the use of this strategy, Virgin Group has been successful in attracting the customer or potential customers and analysing the needs of the customers of the business (Pisano, 2016). This strategy has helped Virgin Group in targeting the audience who are strategically important for the company. Identification can be done of the content areas with the help of this strategy and appeal to the target market. Different businesses are using new content strategy for targeting the customers and making an appeal to the targeted audience in a better manner. Knowledge of the audience of the business is developed with the help of this strategy. This strategy will enhance the performance of Virgin Group by enhancing the capabilities of Virgin Group (Feloni, 2015). Recruitment and selection strategy has been adopted by Virgin Group for hiring effective and efficient workforce for the execution of the operations of the business. Recruitment and selection process is crucial for every business as the performance and productivity of the business are dependent on the quality of human resource. During the screening process of the recruitment and selection program, six key characteristics have been set for screening new employees (Rosenberg, 2015). These six characteristics ensure that efficient employees are being hired which enhances the productivity of the business. Forgetting hired in Virgin Group one need to have a passion for new ideas, making the creativity apparent and disclosing a record of thinking in a different way. Virgin Group has described the employees of the group as questioning, honest, amusing, cheeky, disruptive, restless and intelligent. This innovation has helped Virgin Group in enhancing the quality of the human resource of the group and performing the operations in a better manner. This strategy has enhanced the competitiveness of the Virgin Group (WBS, 2015). Digital and social media marketing strategy has been followed by Virgin Group for enhancing the marketing function of the business. Use of social networking platforms in the business is increasing due to the variety of reasons or benefits. Social networking platforms are being used by the businesses for promoting or marketing the products or services in the market and attracting a large number of customers towards the business. Virgin Group has used social networking platforms for the purpose of promoting the different products which are being offered by the group and attracting the customers and potential customers. Social networking platforms have reduced the cost of the business as well as efforts of the business involved in the marketing of the products or services. Social networking enabled Virgin Group in reaching a large number of people in less time as social networks are being used by a wide number of people. Virgin Group is using these platforms for the analysis of market t rends and demand and expectations of the customers (Ankeny, 2012). Thus, these strategies have acted as the strength of Virgin Group and enhance the competitiveness of the company. Competitive strategies and innovations are an integral part of the business as these increases the chances of growth and holding large market share by dealing with the competition in the industry. All these strategies have been adopted by Virgin Group with a motive to enhance the performance and provide better quality services and products to the customers. Conclusion Thus, it can be concluded from the above discussion that being competitive is an important element of the business environment. Every business needs to stay competitive and innovative so as to enhance the performance and deal with the changes taking place in the industry. Various strategies are being adopted by the business for the purpose of bringing innovation and competing with the competitors. Virgin Group is operating in different industries at the global level and it is must for Virgin Group to implement strategies for surviving and expanding the area of operation in the environment. Various challenges are being faced by the Virgin Group due to the change in the business. These challenges include rising level of competition, change in the technology, change in the availability of resources and change in the economic condition of the economy. These challenges need to be dealt in an effective manner with the application of suitable strategies or approaches. Virgin group has adopt ed various strategies with a motive to cope with the challenges faced. These strategies are being adopted by Virgin Group and implemented for enhancing their performance. Strategies adopted by Virgin Group include pricing strategies, new content strategy and recruitment and selection strategy, growth strategies, unrelated diversification strategy, differentiation strategy and risk management strategies. References Ankeny, J., 2012, Richard Branson on Building an Empire, Enterprenur. Feloni, R., 2015, Here's a breakdown of the philosophy Richard Branson used to start over 400 companies in the Virgin Group, Business Insider. Galliers, R. D. Leidner, D. E., 2010, Strategic information management: challenges and strategies in managing information systems, Routledge. Issa-Salwe, A., Ahmed, M., Aloufi, K. Kabir, M., 2010, Strategic Information Systems Alignment: Alignment of IS/IT with Business Strategy, Journal of Information Processing Systems, Vol. 6. Jia, C. S. Jing, G., 2012, The Analysis of Challenges and Opportunities in Brand Extension, Halmstad University. Jones, G., 2011, Business groups exist in developed markets also: Britain since 1850, HBS. Lazo, B. B. Kase, K., 2010, Virgin Finance: Sir Richard Brandsons pursuit of a significant presence in retail financial services, MPRA. Macleod, D. Clarke, N., 2011, Engaging for success: enhancing performance through employee engagement, DERA. MENA Report, 2012, Australia : Virgin Australia announce financial results.(Financial report),Mena Report. Moreira, M. E., 2014, An analytical model for the assessment of airline expansion strategies, Journal of Airline and Airport Management, 4(1). Murphy, R. E., 2008, competitive strategy of Virgin group, Richard E Murphy. Notis, I., 2015, Virgin Atlantic Airways: A Look Inside the Airlines Green Initiatives, Undergraduate Honors Theses, Paper 795. Pisano, G. P., 2016, Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition, Harvard Business School Working Paper, No. 16- 146. Qin, D., 2015, Virgin America Airline differentiation strategy in US airline industry, Medium. Redpath, N., OConnell. J. Warnock-Smith, D., 2016, The Strategic Impact of Airline Group Diversification: The Cases of Emirates and Lufthansa, DSpace. Robinson, R., 2012, Insights on Integrating Special Projects with Organizational Strategy, ABARIS. Rosenberg, M., 2015, Strategy sustainability: a strategic logic for engagement with the environment,Palgrave Communications. Schofield, A., 2017, Split stable: as dust settles down on Virgin merger, Alaska addresses fleet strategy,Aviation Week Space Technology, 179(4), p.26. Taylor, E., 2013, Virgin Australia's rule of attraction,Airline Business, Issue 869. Vincent, J., 2010, Unrelated Diversification A look at the Virgingroup, Word Press. Virgin Group, 2010, Virgin Groups Corporate Responsibility And Sustainable Development Report, Virgin Group. Virgin Group, 2017, About us, [Online] Virgin Group. Accessed on: 29 September 2017. Retrieved from: https://www.virgin.com/virgingroup/content/about-us Virgin Media, 2009, Virgin Media Annual Report 2009, Virgin Media. WBS, 2015, Strategy and Practice Study materials, WBS.
Sunday, December 1, 2019
Psychosocial Treatment of Schizophrenia free essay sample
The early psychosocial treatments of first episode psychosis is of crucial importance in the improvement of the prognosis of the illness. When ensuring successful care, timely maintenance of treatment response is optimal in regards to better long term outcomes. The appropriate use of psychotherapeutic drugs to suit each individual can be a difficult task as the side effects of the medication can impact on adherence to treatment. Psycho-education in regard to illness and medication. The treatment of more established schizophrenia has significant differences compared to first episode psychosis. Treatment options and medications can differ as can dosages of antipsychotic medication. The aim of this essay is to discuss the differences between treatment of first episode psychosis and more established schizophrenia. The average age for onset of schizophrenia differs between the sexes. The average age for males is between 15 and 25 years with 39% of males having their first episode of psychosis before the age of 19 years. We will write a custom essay sample on Psychosocial Treatment of Schizophrenia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Twenty-three percent of females with schizophrenia have their first episode of psychosis before the age of 19 and the average onset is between 25 and 35 years (Gearing Charach, 2009). Gearing and Charach (2009) state the primary reason for hospitalisation in psychiatric institutions is for psychotic disorders. The average length of stay for adolescents is between 25 to 45 days. Perkins, Gu, Boteva and Leiberman (2005) state there are at least two reasons why it is important to understand the causes and consequences of untreated psychosis. Firstly, the period of untreated psychosis is a potentially variable prognostic factor, and understanding its relation to outcome could guide the way to enhanced therapeutic strategies and public health schemes. Second, a relationship of duration of untreated psychosis to outcome may indicate a neurodegenerative process and so have significant implications for understanding the pathophysiology of schizophrenia. On the other hand, the duration of initially untreated psychosis could possibly be associated with the severity of illness and as a result may be a marker rather than a determinant of outcome (Perkins, Gu, Boteva, Leiberman, 2005). Perkins et al (2005) state the possibility of relapse, even with total recovery from a first psychotic episode, is especially high. Within five years of initial treatment response, more than 90% of these patients will experience a relapse of psychotic symptoms (Perkins et al. , 2005). The major results from a meta-analysis and review by Perkins et al. found that a long-lasting episode of psychosis experienced prior to the commencement of antipsychotic treatment is linked with poorer levels of symptomatic and functional recovery from the first psychotic episode. It was also found that period of initially untreated psychosis is connected with severity of negative symptoms but not with severity of positive symptoms or general psychopathology at the primary clinical evaluation (Perkins et al. , 2005). The decision on which antipsychotic drug to prescribe first for a patient with psychosis can be difficult as there are no clear recommendations that exist for this choice (Johnsen, Kroken, Wentzel-Larsen, Jorgensen, 2010; Kumra et al. , 2007) . Second generation antipsychotic drugs are usually considered first line agents for people with first episode psychosis. This is based on their ability to alleviate not only positive symptoms but also negative symptoms of schizophrenia (Abbasi et al. , 2010; Johnsen et al. , 2010). Rosenheck (2008) found little or no advantage for the use of atypical antipsychotics as compared to the older typical antipsychotics, for use with patients suffering chronic schizophrenia. When atypical antipsychotic drugs were compared to typical antipsychotic drugs like intermediate-potency perphenazine or high potency antipsychotics which were used in low doses or used with prophylactic anticholinergics, there were no advantages found (Rosenheck, 2008). Kumra et al. (2007) state there are concerns about the severity of side effects and the lack of efficacy of first generation antipsychotics (FGAs) for use with children and adolescents with first episode psychosis. This prompted a search to find an agent which was more effective, was tolerated better and had fewer side effects, for use with younger, antipsychotic naive, patients. Second generation antipsychotics (SGAs) include drugs such as risperidone, olanzepine, quetiapine, ziprasidone and clozapine. These drugs, as a class, have reduced tendency to cause adverse motor side effects and prolactin increase when they are compared to FGAs of similar strength (Kumra et al. , 2007). Maguire (2002) states an increase in prolactin levels can result in serious short and long term problems. Short term problems include depression, menstrual irregularities and sexual dysfunction and long term problems include osteoporosis and decreased bone density. These short term problems can be a cause of non-adherence due to the sexual dysfunction and depression. Relapse à psychosis can occur due to non-adherence (Maguire, 2002). Other factors such as impaired cognition, other side effects, and lack of insight are all associated with non-adherence among young people with psychosis. Another important determinant of patients and families attitude toward treatment is the quality of the relationship they have with their clinicians during acute admission of first episode psychosis (Kumra et al, 2007). Non adherence to medications are being acknowledged as the other drug problem, as stated by Robinson, Harris, Harrigan, Henry, Farrelly, Prosser, et al. 2010). Non adherence to antipsychotic medication is associated with negative clinical outcomes and occurs in 20-56% of people with a first episode of psychosis (Cassidy, Rabinovitch, Schmitz, Joober, Malla, 2010). The rising costs associated with non-adherence and subsequent relapse and readmission to hospital extends into tens of billions of dollars annually (Robinson et al. , 2010). A study by Petersen, Jeppersen, Thorup, Abel, Ohlenschaeger, Christensen et al. 2005) compared integrated treatment with standard treatment to find whether there were any positive effects on clinical and social outcomes for patients with first episode psychosis. It was found that the integrated treatment enhanced clinical outcome and compliance to treatment. The integrated treatment was assertive community treatment. The treatment was provided by two multidisciplinary teams and included specific family involvement and social skills training. It was offered to each patient for two years. It also included psycho-educational family treatment for 18 months, in a multi family group with two therapists. This focused on problem solving and development of specific skills designed to help patients and families cope with the illness (Petersen et al. , 2005). Compliance with treatment ought to be associated with lessening in symptoms during the early phase of treatment, and therefore, symptom change offers a construct which can be used to confirm different measures of compliance.
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